The creative ad agency helmed by Sandeep Goyal, Rediffusion, has appointed Asset CSR Team’s Cofounder and Director- Pankaj Arora as its new Executive Vice President and Head of West.
In his new role, he will be based in Mumbai and will look after the agency’s Ahmedabad based businesses.
Additionally, since Rediffusion’s Mumbai operations are divided into three units led by Alvin Ferrao, Pushkaar Kshirsagar and Vritti Handa Dey, Arora will also be responsible for overseeing all the three units.
Prior to joining ACT in May 2014, he was associated with Triton Communications as Executive Director and National Planning Head from July 2008 to April 2014 and was responsible for heading the agency’s Mumbai and Pune Offices.
Before that he served the role of SVP at Publicis Ambience for a year, starting July 2007.
In his earlier stint with Triton Communications which lasted for over four years, he served across a slew of roles ranging from AVP, VP and SVP.
During his more than four-and-a-half years long association with Grey Group, he worked for the agency’s offices in India and Sri Lanka as he joined them as Country Manager for the latter in September 1998 and then assumed the role of AVP at the agency’s Delhi Office in August 2002.
In the past, he also worked with Trikaya Grey, Percept, Lowe Lintas and Partners, Contract India and HCL Technologies.
Sharing his views on joining Rediffusion as EVP and Head of West, Arora said, “Rediffusion is an iconic ad agency. Working for an agency once helmed by Diwan Arun Nanda and Mohd Khan is truly an honour. I hope to emulate their high standards and take the agency to greater heights.”
To this, Sandeep Goyal, Chairman, Rediffusion, added, “Pankaj is a very different advertising professional – he has spent over a decade catalysing change in the SDG and Sustainability space. His experience of brands has been enhanced by this softer dimension of corporate communication. We welcome him to Rediffusion.”
