In a strategic move to elevate its creative vision, Dentsu Creative India has appointed Abhijat Bharadwaj as the Chief Creative Officer (CCO) of its newly reimagined creative wing- Dentsu Creative Isobar.
Bharadwaj had recently joined Dentsu Creative India in the capacity of CCO-Digital Experience after a seven years long stint at Creativeland Asia. He joined Creativeland Asia as Executive Creative Director in March 2017 and was elevated to the role of CCO in June 2022.
Co-reporting to Amit Wadhwa, CEO, Dentsu Creative India and Sahil Shah, President, Dentsu Creative Isobar, he will work very closely with the leadership team to drive the agency’s creative agenda forward in his new role at the agency.
Additionally, he will also focus on further strengthening the creative prowess and the exceptional talent pool that Dentsu Creative Isobar has built over the years working with many iconic Indian and global brands.
This appointment underscores Dentsu Creative Isobar’s commitment to creating compelling brand experiences anchored in creativity in today’s digital-first multi-platform world.
Most recently Dentsu Creative India had reimagined its creative business to align with the evolving needs of its clients and set up three portfolio brands: Dentsu Creative Webchutney, Dentsu Creative Isobar, and Dentsu Creative PR.
Of the three, Dentsu Creative Isobar is a creative agency of the new age with deep and native digital expertise, also offering digital++ solutions like tech-enabled experiences, social listening and ORM, paid media planning, multi-platform UI/UX, SEO, branded content and influencer partnerships, and digital commerce.
That being said, this creative focus coupled with a deep, native digital-first mindset will empower brands to navigate the complexities of the new age through non-linear journeys in a creatively impactful manner, as per Dentsu Creative, and the same will also fortify its leadership in driving transformative creativity, solidifying its market position.
Before joining the Sajan Kurup-led creative agency in March 2017, Bharadwaj served the role of Executive Producer at Star India for more than three years starting, October 2013.
From May 2013 to September 2013, he was associated with Black Pencil as Assistant Creative Director; with Contract Advertising as Copy Supervisor from November 2011 to April 2013; and McCann Erickson as Senior Copywriter from June 2009 to November 2011.
He began his career as a Copywriter at Leo Burnett Delhi in 2007 where he continued to work for more than two years.
Expressing his excitement on the new role, Abhijat Bharadwaj, said, “Joining an iconic global brand like dentsu is truly exciting. My goal is to unlock new opportunities for Dentsu Creative Isobar in India and build a best-in-class team that delivers creative solutions and exceptional value for our clients.”
Commenting on Bharadwaj’s appointment, Amit Wadhwa, CEO, Dentsu Creative India, said, “Abhijat is not just an exceptional creative talent but a visionary leader for this new age. His passion for excellence in both work and team building will set new industry standards. Alongside our formidable team of creative leaders, we are confident that Abhijat will propel us to new heights of success and recognition.”
To this, Sahil Shah, President, Dentsu Creative Isobar, added, “Abhijat’s entry unlocks a new level of growth for us. In today’s day and age, brands need a creative agency that solves problems, regardless of platforms or mediums, because that’s how non-linear and multi-platform the consumer is. And in this new era, I believe we have a phenomenal talent pool, with strong creative capabilities and the right culture to be in the pole position. With Abhijat leading our creative from the top, I am certain we are now a team to beat.”
