When the country was in lockdown to help curb the spread of the deadly coronavirus, many brands were spreading the word and doing their bit to encourage or educate people about the fight against the pandemic.
Youtube has recently released its first ‘most-watched public service announcements (PSA) ads leaderboard’ for India. All those brands that were keeping their viewers engaged with their captivating video campaigns have featured on the list.
1. Google India – Thank You, doctors, nurses, and all healthcare workers.
Posted in Apr’20, the video by Google India was made with an aim to thank all the healthcare workers for their hard work and dedication to fight the war against the pandemic. They’ve risked their lives to save ours.
2. SBI Card – Ghar Mein Khushi
While the entire world was on lockdown, many people were finding it hard to adjust to the new normal. Posted on 1 May’20, the video campaign aimed at inspiring people to stay positive by finding new joys at home and creating memories to cherish with their loved ones.
3. Parle Products – Let’s Catch Up With Life
Launched on 17 Apr’20, the video campaign by Parle told us how interesting it can be to stay indoors during the lockdown as it gives us a chance to catch up with our loved ones.
4. HDFC Bank – Hum Haar Nahi Maanenge
HDFC Banks’ new video campaign is a song of strength, togetherness & hope, to fight the COVID-19 Pandemic, by A.R. Rahman, Prasoon Joshi, HDFC Bank & various talented artists.
5. Kia Motors India – #RewindKia | Let’s all Just Rewind!
Kia Motors‘ unique initiative was all about taking a moment to look back and thinking about what really matters in these difficult times.
6. RSPL Group – ‘सुरक्षित रहें, स्वस्थ रहें’
7. Oreo India – Stay Playful #AtHomeWithOreo
Oreo India’s campaign is yet another beautiful approach to global lockdown. The caption on the video reads ‘More time at home should mean more than just chores and a lot more time to play. And what better way to ace playtime than #AtHomeWithOreo.’
8. Dabur Red – #WFH toh hamare daant kar rahe – #ChabaateyRahoIndia
Lockdown has been all about work from home. Dabur Red was quick to present a video campaign based on the most talked about topic of the month.
9. Britannia Good Day – Thank you India Ke Khushibaaz
The video by Britannia Good Day is a dedication to all the frontline heroes who risked their lives in this fight against coronavirus. A heartfelt thank you to all.
