Marketing has been an ever-evolving segment since times infinity. With new forms of marketing cropping up under digital marketing, in a pandemic stricken world, companies are constantly looking to venture out in the field. The Fast Moving Consumer Goods segment has been extremely defined in the Indian scenario. With high saturation levels, it’s very difficult to catch the eyes of consumers and although it may prove to be a task, these companies have managed to gauge their target audiences’ interest.
1. Hindustan Unilever Ltd.
Keeping in mind what responsible marketing means, this company is a household name owing to the diverse range of portfolio that it offers. Their advertisements aim at smashing stereotypes and are extremely conscious about how they present themselves to their audience. In 2020, the company was called out for being orthodox for the name Fair & Lovely of their facial cream product. They later went ahead and rebranded the product. They firmly advocate responsible marketing and known to be industry leaders in the FMCG segment.
Imperial Tobacco Company, better known as ITC also has a wide portfolio catering to its consumers. With rural distribution systems set in place, the company undertakes multiple measures to reach out to the rural segments while finding ways to empower them. Their marketing is regional in nature and adopts the feel of the brand it is trying to promote. The campaigns essentially portray the Indian household culture and enhance their product portfolio while doing the same.
Responsible for playing a major role in putting India on the global map for dairy production, this umbrella brand has marketed its product offerings in the most relatable manner to Indian audiences. Their feel and appeal vests themselves in being a heritage brand of the country and their social media strategy definitely compliments the same. Being the first one to jump on any topical trends, this FMCG brand is an everyday name in Indian households across state borders.
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4. Nestle India
Extremely popular for the advertisements of their coveted product Maggi noodles, this brand resonates with the term of nostalgia to every Indian consumer. Their marketing incorporates opinion leaders who seek out their audience and gauge their interests. Their Meri Maggi and Karne Se Hee Hona Hai campaigns have left lasting impressions on the audience while establishing brand recall and loyalty along the way.
5. Patanjali Ayurved
The company which started out by offering herbal products soon ventured out into different segments and is today considered to be one of the leading FMCG companies in the country. Establishing a brand identity with Baba Ramdev, the company has gained the trust of the audience through non-conventional ways of umbrella marketing.
In an ever-evolving business scenario, these companies have established a footing amongst the Indian consumer base through their tactful marketing strategies and regionalised approach.