Every brand has a target audience they want to ensure that their brand reaches. While these brands make it a point that they have a diverse TG, there are many that make it a point to target the younger demographic.
It may look like an easy task but it is not that simple. It is the most tedious task to impress the younger audience at any given time. This audience has a diverse interest and opinions and it is not easy for brands to market themselved as per their preference.
Today, it is the Gen Z that has become the most sort after target audinece for any leading brand. Morning Consult has given a list of 25 brands that have become most loved amongst Gen Z.
Gen Z’s Most Loved Brands illustrate the distinctiveness of their consumer tastes, with tech, entertainment, and foods brands outperforming other categories. Only Gen Z adults (age 18-21) are included in this ranking. To determine this year’s rankings, Morning Consult measured favorability, trust, community impact, and Net Promoter Score.
As per the data shared by Morning Consult, here are the 15 Most Popular Brands Amongst The Gen Z.
1. Google
Score: 294.7
2. Netflix
Score: 291
3. YouTube
Score: 285.6
4. Amazon
Score: 259.5
5. Oreo
Score: 258.9
6. PlayStation
Score: 247.6
7. Walmart
Score: 247.5
8. Target
Score: 245.6
9. Doritos
Score: 245.3
10. Nintendo
Score: 243.5
11. Chick-Fil-A
Score: 241.3
12 . Nike
Score: 240.4
13. Marvel Studios
Score: 238.1
14 Spotify
Score: 237.9
15 Instagram
Score: 235.1
The data used to determine the Most Loved Brands comes from Morning Consult’s flagship brand tracking platform, Brand Intelligence. Brand Intelligence is the most comprehensive brand tracking platform available, using thousands of daily surveys on over 3,000+ brands to help marketing and communications executives measure brand reputation in real-time.
