Tag: Gen Z

This week’s brand campaigns prove that attention is no longer won by simply talking louder. Whether ...

India’s video consumption landscape has become increasingly nationwide, with a Meta-commissioned IPSOS study showing that 97% ...

The Indian Premier League isn’t just cricket anymore. It’s culture. It’s entertainment. It’s content, and at ...

For years, marketing to younger audiences was often reduced to chasing trends like identifying what’s in ...

Vinod Intelligent Cookware, India’s legacy cookware brand, announced the onboarding of Chef Nehal Karkera as its ...

In a world of doomscrolling and distractions, grabbing just a sliver of attention can mean everything. ...

In an age where friendships are played out more on screens than in person, and where ...

Tinder India has launched a ‘Move On’ campaign with Mumbai's Indu Ice Cream, releasing four limited-edition ...

Too Yumm! has onboarded Ananya Panday as a face following its entry into the instant noodles ...

Snapchat has rolled out a new OOH (Out-of-home) campaign with a direct message for advertisers, “If ...