Sports and Sportsmen are a great medium to connect with the target customers. Especially in a country like India, where popularity of cricketers is so much that some of them have even launched their own brands.
To research about the impact and popularity of these sportsmen, ORMAXE Media has recently released a report about the most popular sportspersons in India. Have a look at them:
1. Virat Kohli
Virat Kohli is the most Fit and handsome Captain of the Indian Cricket Team. Compared to most celebrities, Virat Kohli has a big number of sponsorships and campaigns in which he is featured.
Youth gets inspired by his way of working and dedication to his cricket team and his personal life.
2. MS Dhoni
MS Dhoni is not only popular for his iconic wicket keeping and batting skills but he has also recieved praises from his fans because of his acting in ads.
His popularity is because of his calm and cool nature which keeps him as a great option for brands to feature him in their campaigns.
3. Lionel Messi
Lionel Messi, winner of the FIFA player of the year 2022. Messi is recognized for being a skilled pass receiver who can easily twist his way through strongly defended areas with his left foot, quickness, and perfect ball control.
Messi has endorsed many sportswear companies for marketing and advertising campaigns and is the most influential person in the world.
4. Cristiano Ronaldo
Cristiano Ronaldo, the male soccer player, winner of four Golden Shoes and five Ballon d’Or awards, is known for his cool personality and is the most marketable athlete in the world.
He has many long-term partnerships with brands because of his dedication towards his work and passion for grabbing opportunities with the brands.
5. Rohit Sharma
Rohit Sharma, the brand endorser and the sports player with a wider audience base in the country. He is the best and most gifted hitter in the Indian Cricket team.
Rohit Sharma is a mature [celebrity] brand and a sportsperson that encourages and helps young people to attain their greatest potential both personally as well as professionally.
6. Sachin Tendulkar
Sachin Tendulkar is more than just an Indian cricketer; he is also a national hero among young people and a symbol of passion. Sachin has supported social welfare initiatives by serving as the ambassador in addition to promoting international bands.
Tendulkar uses social media to promote and celebrate sports, as well as for charitable causes and marketing initiatives.
7. Suryakumar Ashok Yadav
Suryakumar Yadav is a player of the Indian Cricket Team known for his handsome looks and attractive styling. With his personality, he has a partnership with a big grooming brand like Urban Gabru.
He is well renowned for his “sweep shot,” which is his signature shot.
8. Sania Mirza
Sania Mirza is the first female tennis superstar from India known for her positive and winning attitude toward her work and game. She is the National Supporting Icon and achieved so many awards.
She has promoted products such as Bournvita, Adidas, Sprite, Centuary Mattresses, Tata Tea, and TVS Scooty, among others.
9. Hardik Pandya
Hardik Pandya is well-known for his versatility and his capacity for overcoming difficulties to become one of cricket’s most reliable and successful players.
His way of living and lifestyle is so popular that he had a partnership with so many Lifestyle brands like Villian, etc., He inspired youth to be focused and maintain a balanced lifestyle together.
10. PV Sindhu
Pusarla Venkata Sindhu is one of the highest-paid female athletes in the world. Her collection of endorsements has helped to maintain a high brand value throughout the years.
PV Sindhu is on top of the advertising lists with some of the top-tier brands. Ads for PV Sindhu also highlight her qualities of fortitude, commitment, and discipline.
Tell us about your favourite Sportsperson in comment below.
