Brands performing social responsibilities is a good way to connect with audience emotionally. Modern brands know the importance of making a strong connection with the potential and present customers and that’s the reason why we see brands taking initiatives to improve the world we live in.
Zomato- India’s leading food delivery startup is not only known for its discount offers but for its attractive advertising strategies. A few days back, a video featuring a Differently-abled delivery guy went viral. The video inspired millions of Indians online. Ramu, who was identified after the video caught the attention of Zomato as and the company decided to offer him an electric tricycle for his efforts. Zomato founder Deepinder Goyal himself revealed this with a tweet:
UPDATE: Our delivery partner Ramu Sahu has gracefully accepted the electric vehicle that we were keen on him having. 💯 pic.twitter.com/LrJp86tZ8h
— Deepinder Goyal (@deepigoyal) May 28, 2019
He even shared the video with Ramu’s first ride on the new vehicle and how he felt after receiving this. Take a look:
Ramu getting a hang of his new ride. 😇 pic.twitter.com/C7iaxWtDCf
— Deepinder Goyal (@deepigoyal) May 28, 2019
And we are grateful that he is a part of our Delivery Universe. 🙏 pic.twitter.com/aaP2NHhLZ3
— Deepinder Goyal (@deepigoyal) May 28, 2019
Getting to know this, Twitter users praised Zomato for this noble cause and share their views:
1.
Nice job @ZomatoIN keep up the good work.
— FIROZ AHMED 🇮🇳 (@firozdtl) May 28, 2019
2.
Massive respect 🤘
— Dr.Yash याश (@Yash_H_R) May 28, 2019
3.
This is so cool. I will try to order from zomato always. Having a heart is always important. Keep up the good work. Time to also start your own cloud kitchens specially for chinese
— Shiva (@shiva338) May 28, 2019
4.
@Zomato great work needs to be done for development of society ….appreciate zomato respect doubled towards u 😘🙏…….
— subbu777 (@Subrama96258863) May 28, 2019
5.
Sir big grand salute to you bcoz u give job Ramu sahu delivery partner wish u think more about this type of person who want to work Nd make new vacancy also 🙌🏻🙌🏻🙌🏻🙌🏻I'm more happy about this
Jai Shree ram 🙏🏼— Montuus_v❤️ (@Montuuusv) May 28, 2019
Some say that some this is a marketing move by Zomato while others feel that it is the company’s own gesture towards the delivery partner. What are your thoughts over this? Do let us know in the comments section.
Also Read: Inspirational Story of Zomato Will Give You Startup Goals
