Zomato takes it’s social media game a notch higher with it’s recent binary post which left many wondering and quite a time to decode. While the binary message was indeed a happy reminder about our favourite time of the day “The Chai Time” we can only bow down to Zomato for its creativity and on point social media marketing.
https://twitter.com/ZomatoIN/status/1154625866145492992
This is how brands replied to Zomato’s tweet.
01000110 01101111 01110010 00100000 01110101 01110011 00101100 00100000 01101001 01110100 00100111 01110011 00100000 01010011 01001000 01001111 01010111 01000101 01010010 00100000 01110100 01101001 01101101 01100101 00100001
— Godrej Cinthol (@GodrejCinthol) July 26, 2019
When translated it says, “It’s shower time”
01100011 01101000 01100001 01101100 01101111! https://t.co/32IGR2szsz pic.twitter.com/Heb8CRIDVh
— Comicstaan (@comicstaan) July 26, 2019
When converted it says, “Chalo”
01000100 01100101 01101100 01101001 01110110 01100101 01110010 00100000 00110110 00110010 00100000 01100011 01101000 01100001 01101001 00100000 01100001 01110100 00100000 01010111 01101001 01110100 01110100 01111001 01000110 01100101 01100101 01100100 00100000 01001000 01010001
— Nukkad Official (@Nukkad_Official) July 26, 2019
When converted it says, “Deliver 62 chai at Wittyfeed HQ”
Dell India posted a series of tweet in binary
01000011 01101000 01100001 01101001 00100000 01100001 01101110 01100100 00100000 01000100 01100101 01101100 01101100 00100000 01000011 01101001 01101110 01100101 01101101 01100001 (1/3)
— Dell India (@Dell_IN) July 27, 2019
It means “Chai and Dell Cinema”
01101101 01100001 01101011 01100101 00100000 01100001 00100000 01100010 01110010 01101001 01101100 01101100 01101001 01100001 01101110 01110100 (2/3)
— Dell India (@Dell_IN) July 27, 2019
It says “Make a brilliant”
01100010 01101001 01101110 01100111 01100101 00100000 01110111 01100001 01110100 01100011 01101000 01101001 01101110 01100111 00100000 01100101 01111000 01110000 01100101 01110010 01101001 01100101 01101110 01100011 01100101 00100000 (3/3) 😉
— Dell India (@Dell_IN) July 27, 2019
It says “binge watching experience”
01001001 01110100 00100111 01110011 00100000 01110111 01100101 01100101 01101011 01100101 01101110 01100100 00100000 01100010 01101001 01101110 01100111 01100101 00100000 01110100 01101001 01101101 01100101 00100001
— ZEE5Premium (@ZEE5Premium) July 26, 2019
When decoded the message reads “It’s weekend binge time”
01000010 01100101 01110011 01110100 00100000 01110000 01100001 01110010 01110100 00100000 01101111 01100110 00100000 01100101 01110110 01100101 01110010 01111001 01100100 01100001 01111001 00101100 00100000 01110110 01100001 01100100 01101001 01101100 01100001 01101100
— Vadilal Ice Creams (@icecreamvadilal) July 27, 2019
The message says “Best part of everyday, vadilal”
Well Zomato surely knows how to get us talking!
