Marketing and promotions if done correctly can do wonders for a brand but sometimes even small mistakes can cause big issues for any business. Recently Zomato came up with advertising boards which are very catchy and gained a lot of responses from Twitter users.
What a shameful act!
Shame on you @ZomatoIN ! Absolutely shameful what you’ve attempted to do. Your investors should be sickened by your behaviour! @smritiirani : this is outrageous. @ascionline pic.twitter.com/pSChhHSrxo
— SUHEL SETH (@suhelseth) November 30, 2017
This is not chutzpah, this is idiotic.
.@Zomato Pretty cheeky but low ball campaign.. this is not chutzpah.. this is Idiotic and sanctifying an expletive used commonly but never with intent of interpretation!! Sad what one does to be noticed !! #BeBetter✔️ pic.twitter.com/LagXBrQuj0
— Pradeep Dwivedi (@PradeepDwivedi) November 30, 2017
Can’t we have ads that can be enjoyed by all age groups?
Honestly this is regressive advertising. i saw another v sickly regressive ad from camlin marker pens. what's wrong ppl? can't we have advertisements which don't sound crass and can be enjoyed by all age groups?
— Gauri Pokhariyal (@gauripokhariyal) November 30, 2017
This was soon noticed by one of the co-founders of Zomato, Pankaj Chaddah, and he apologized on Twitter and replied about removing this ad immediately. He even tagged Akshar Pathak, a food blogger in his tweet and wrote,
“Hey, while we didn’t mean to, we can see why it can be offensive to people, and we apologize for it.
Hey, while we didn't mean to, we can see why it can be offensive to people, and we apologize for it.
We will take this ad down with immediate effect. cc @AksharPathak @prao24— Pankaj Chaddah (@pankajchaddah) November 30, 2017
Akshar replied this tweet with image and wrote “I’ve already started working on the replacement creative.”
I've already started working on the replacement creative. pic.twitter.com/DkTSlbeUiJ
— Akshar (@AksharPathak) November 30, 2017
Do share your comments regarding this whole story and Zomato’s reply to it.
