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    Why Brands Need To Optimise For AI Discovery, Not Just Search

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    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

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    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

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Home What’s Buzzing

YouTuber Lost $5 Million For Posting A Insensitive Video

Ritika Sharma by Ritika Sharma
November 3, 2018
in What’s Buzzing
A A

Logan Paul, a 22-year-old Youtuber has seen quite a controversial year since he posted a video from suicide forest called the Aokigahara Forest in Japan. Not only did it cost him a loss of reputation but also some good amount of wealth.

His insensitive video posting containing contents related to a dead person hanging from a tree fired up the youtube the very day it was posted. Although the “suicide forest” video was met with immediate backlash, and Paul had removed it the day after it was posted, however, Youtube took a strong stance against it.

Loss encountered by Logan Paul

During a recent interview, Logan was asked by The Hollywood Reporter about the amount of loss he incurred due to this incident. Paul gave an estimated number of $ 5 million loss when YouTube removed him from Google’s preferred partner program (“Google Preferred”) in January. Not only this, The YouTube star lost about 16 million subscribers besides being dropped from Google’s premium advertising programme. The Hollywood Reporter also said that Google Preferred allowed brands to sell ads to the top 5% of YouTube creators. Ad revenue is how Paul built most of his video empire, worth an estimated $13 million.

Also Read: Top 10 Most Subscribed Indian Individual YouTube Channels

Along with this, Celebrities like Aaron Paul, who once called him his friend before the incident, publicly denounced him. In addition to this came some high criticism from people around the Globe who were once his fans. Paul has faced the vitriolic backlash, revealing:

It’s been tough, because ironically I’m being told to commit suicide myself. Millions of people, literally, telling me they hate me, to go die in a fire, the most horrible, horrific things.

Source

Even some famous YouTubers like Casey Neistat, Philip DeFranco etc. did not like his actions and condemned them.
After one month of the video posting, YouTube temporarily suspended all ads from Paul’s videos after he uploaded one in which he tasers two dead rats.

Logan’s Reply and Future

Logan Paul had apologized for his actions in past, yet he still faces hatred for the things he had done in the past. He himself said in a tweet.

Dear Internet, pic.twitter.com/42OCDBhiWg

— Logan Paul (@LoganPaul) January 2, 2018

This was one of the dumbest things I’ve ever done in my life, I thought, I don’t know what to do right now. I’m already hated. I guess I’ll give them a reason to dislike me.

His future plans include opening a broadcast studio in his home where he can record his upcoming podcast called “Impaulsive.”

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