On World Cancer Day, brands demonstrate empathy to increase awareness about cancer screening and treatment.
Every year on February 4th, World Cancer Day is observed to increase awareness about cancer and to support its prevention, identification, and treatment.
World Cancer Day is held across the world to promote awareness and support cancer prevention. Similar to each year, brands used creatives and campaigns to increase awareness.
Marketing Mind has prepared a listicle of video films and movies created by brands this year in honor of World Cancer Day. These companies have revealed the actual experiences of cancer victims, their battles with the disease, and how early identification has aided them in their fight.
Cytecare Cancer Hospitals
Cytecare Cancer Hospitals stole the spotlight during World Cancer Day advertising. The commercial offers simple communication with a guy holding papers, each with an essential message; the background soundtrack complements the video as well.
The simple phrases just on white cards instruct viewers on how to communicate with a cancer sufferer. Although being overwhelmed with emotions and saying anything that may inadvertently injure the patient is typical.
Netmeds
Netmeds honours bravery by telling the genuine tale of Anchal Sharma, female cancer survivor.
Grey Group India’s film “The Girl in Red Lipstick” is based on Anchal Sharma’s actual tale. The film’s goal is to disseminate an important message for cancer survivors and carers: #SilenceCancerNotTheFight.
Anchal Sharma, the cancer survivor, embraced red lipstick as a weapon to find confidence and overcome the challenges of cancer treatment. She not only kept her head raised high, but she also utilized lipstick to convey happiness among the other combatants. Her bright grin shone out to those around her as a continuous inspiration to not give up and to keep fighting.
Narayana Health
On World Cancer Day, Narayana Health, a healthcare provider, presented a new campaign dubbed “SuperPower” of Survivors.
The campaign told from the perspective of a cancer survivor, emphasizes the commitment necessary to combat this cancer with the abilities one possesses. This campaign aims to honor the courage of cancer survivors by instilling the significance of frequent check-ups and self-care to catch it early.
Tata Trusts
“Kaise Ka Cancer” emphasizes the uncertainty felt by cancer victims and their caretakers.
Tata Trusts has unveiled its latest campaign, “Kaise Ka Cancer,” which underlines the feeling of fear that cancer victims and caretakers, particularly that are from smaller cities and villages, face when diagnosed with cancer. The campaign focuses on four essential pillars that can help India address its rising burden of cancer: awareness, accessibility, quality care, and cost.
Rediffusion Brand Solutions created the three-film campaign, which was produced by Cutaway Films. The films follow a patient’s path from “illness discovery” through “disease healing,” drawing on findings from extensive consumer research carried out across the nation.
Care Hospitals
Care Hospitals increase awareness about the need of early cancer detection and treatment.
The Care Hospitals campaign seeks to promote awareness about the significance of early cancer detection and treatment, as well as to instil faith and positivity in people afflicted by it. The film depicts the heartwarming story of a young kid whose mother is afflicted with cancer and who defies the odds to win the battle.
The film emphasises the necessity of getting closer as a group to assist cancer patients. Inspired by his personal experience, the young man expands the movement by arranging a Cancer Awareness Chase to bring together all people who replied to the hashtag and assisted him and his mother. The run represents optimism and serves as an indicator of the strength of support and caring in the battle against cancer.
Aster DM Healthcare
Aster DM Healthcare increases awareness of cancer patients’ psychological stress.
Aster DM Healthcare published two short films to honour the bravery of cancer patients. The films’ goal is to create information of the psychological trauma that cancer patients face and how they deal with it. The movies emphasise the concept that sickness is not the conclusion, encouraging cancer sufferers to celebrate their triumphs and believe in their abilities to fully recover. The overriding theme of the films is that it is conceivable to not only survive, but also flourish and live a happy, healthy life again.
HDFC
Mumbai Metro
Don’t let ignorance turn into a horrorscope!#MumbaiMetro#SmoothJourney#WorldCancerDay pic.twitter.com/vjzP5oiqa5
— Mumbai Metro (@MumbaiMetro01) February 4, 2019
UN Women
On #WorldCancerDay, let's push for innovation on early detection, prevention, treatment and support for those who suffer from breast cancer. pic.twitter.com/OLSEh3Rr2p
— UN Women (@UN_Women) February 4, 2019
United Nations
With 33% more instances of cancer expected by 2030, @iaeaorg explains how nuclear science & tech is key to better cancer treatments. #WorldCancerDay https://t.co/KRShrqfHKd pic.twitter.com/Ns3IwN6S8o
— United Nations (@UN) February 4, 2019
Clovia
https://www.instagram.com/p/BtdFLRfl5jE/
World Health Organisation
Today is #WorldCancerDay .
Here are some ways to reduce your #cancer risk. 👉https://t.co/4Iue1yxwLC
Let's beat cancer!
Let's beat cancer!
Let's beat cancer!
Let's beat cancer!
Let's beat cancer! pic.twitter.com/qli5jCIQxC— World Health Organization (WHO) (@WHO) February 3, 2019
Did we miss any World Cancer Day commercials that we missed? Tell us in the comments section below.
