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Wondering Why Women Pay More? The Pink Tax Spills The Beans

| Published on March 5, 2021

When you go out to buy a commodity, have you ever tried to compare the prices for men and women? Certain items like clothing, accessories, and more have a difference in pricing for both genders. Apparently, products for women are slightly costlier than products for men, which apparently have the same features.

For e.g., if you buy a sweatshirt from the women’s section, you might find that a similar sweatshirt bought from the unisex or men’s section is cheaper. Wondering why that happens?

There is an invisible tax that is charged for being a woman. It is called the ‘pink tax’. If you believed that the gender gap is being restored in today’s times, you probably need to rethink it. This tax is not levied by the Government but is the ideal price difference between commodities for women and men.

A man might want to buy a product ideally endorsed for women, or a woman might want to purchase something from the men’s catalog. The price difference becomes clear in that aspect. There is a certain tendency followed by the biggest brands to make products for women slightly costlier. Mostly, this kind of tax can be found in cosmetics, clothing, haircuts, dry cleaning, and more.

The pink tax becomes a cause for concern for women around the world. It is already hard to be a woman in this world, trying harder than most men to be successful. Moreover, there is also quite a difference in payouts, no matter which field you work in. To be asked to pay more for certain commodities when realistically that same money could have been saved is definitely something to fight for.

In an Instagram video by Anushka Rathode, she talks about the Pink Tax and why it is unfair to all women in the world. Most women aren’t even aware of this phenomenon.


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A post shared by Anushka Rathod (@anushkarathod98)

There is no legality around it. However, it is gender-biased since shopping choices are more or less governed by women.

What do you think of this unfair practice?

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