With elections around the corner, brands are trying to raise awareness towards the value of voting by launching campaigns. Being one of the fastest growing brands in the insurance sector, Edelweiss Tokio Life always comes up with campaigns that encourage everyone to secure the safety of their loved ones. This time, the brand has launched a campaign that helps us know the value of voting as it delivers an important message that the family’s future is secured only when the nation’s future is secure.
The #UngliChronicles campaign shows the versatility of daily tasks we do using our index finger such as saving shampoo from getting wasted, counting money before giving to someone, expressing no for bad habits & important decisions of clicking online to buy best insurance plan for family’s security but when it comes to voting, a lot of us try to avoid using the power of same finger due to lack of interest in voting during elections. This is mainly due to the fact that these people aren’t aware of the importance each vote has in making a nation secure that ultimately secures their own family.
The video ad has beautifully talked about this critical topic in a way that is both encouraging and entertaining. Today’s generation likes to follow the advice which is delivered in an engaging manner and Edelweiss Tokio Life has done the same with this campaign. You can watch the complete video below:
Watch how Edelweiss Tokio Life beautifully encourages everyone to vote during the elections as every family's future is secured only when nation's future is secured.
Posted by Marketing Mind on Tuesday, 16 April 2019
To sum up, we believe Edelweiss Tokio Life made the right choice as voting is something that needs to be talked about. Often we think that securing family members is enough by having Insurance plans but the brand has taken family security to a new level by relating it with nation’s security.