| 3 minutes read

3 minutes read

Why Malaika Arora Doesn’t Want To Become A ‘Face’ For Her Startup Investments

| Published on May 30, 2019

Startup mania is all around us and looks like the Bollywood celebrities are making the most of it. Gone are the day when celebrities were only making money out of movies and endorsements. In over a decade a lot of bollywood stars have jumped onto the startup bandwagon with the latest to make news yet again is Malaika Arora.

Known for her fitness the Bollywood beauty, Malaika Arora recently invested in an Indian yoga fitness chain startup, Sarva alongside international stars like Jennifer Lopez and Alex Rodriguez.

Investment In Passion

Sharing more about her recent development in the startup world, she shared how her investments are linked to things she’s passionate about and that she’s not just “another” investor.

The actress who was introduced to the startup world in 2012 is also the face and style editor at The Label Life alongside Bipasha Basu and Suzzane Khan.

Sharing how her journey with The Label Life has helped her gain more knowledge on the online industry she said, “I had no clue about the online space. I liked what was presented to me. Also somewhere you’ve got to follow your gut, assess the potential of the business and go ahead.”

Speaking of opportunities presented to an actor she said, ““For me, or for anybody, opportunities are presented to you in life. And, some of them you have to grab with both hands. The kind of business that I am in, it allows me to pursue a whole host of other opportunities as well,”

Sarva and Malaika

Sarva, the indian yoga fitness chain startup which is building a burgeoning digital community, is currently present in over 91 studios clustering in Delhi, Mumbai and Bengaluru along with other Indian cities.

It has also recently partnered with OYO Hotel & Homes to set up wellness studios in select properties.

Talking of her association with Sarva founder Sarvesh Shashi that began with the establishment of the Diva Yoga centres in 2018 she said, “It made me so interested in what Sarva has to offer because it was about something that I already feel connected with, believe in, that is a reflection of me,” she said.

Sarva’s move to help yoga and fitness reach out to many more people by introducing digital classes, was another factor that convinced Arora of the partnership.

“With Diva Yoga what we are doing is absolute tangible studios. In the digital space, we can connect you with yoga and guided meditation from the comfort of your home at very affordable prices. It seemed like the perfect marriage,” said Arora.

Arora has been one of India’s biggest fitness icons, and endorses multiple brands that revolve around health and wellness. But when it comes to her investments, she believes it’s an opportunity where she can be more than just a face.

“I get a chance to endorse a dime and dozen other things in my life and I do that purely as a face. This goes way beyond just an endorsement,” she said.

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