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Why Google Cloud Is Failing In Indian Market

| Published on July 17, 2019

India is a fast-growing market for Small and Medium Businesses and many startups as well. These enterprises need smart and fast Cloud service in order to store and manage their data efficiently. Many IT firms have come forward to facilitate their needs.  Amazon Web Services (AWS), Microsoft and Google are working hard to attract customers by offering cheaper services with local data storage.

Although Cloud computing with Artificial Intelligence (AI) and Machine Learning (ML) capabilities have brought in new players, the market is more or less dominated by AWS with its wide array of services and Microsoft Azure as Indian businesses shift their strategies from “Cloud first” to a “Cloud only”.

When businesses are looking to adopt a multi-cloud approach where they are not dependent on one vendor for their Cloud needs, the Google Cloud Platform (GCP) has somehow left behind and has struggled to sell its services to enterprises in India as effectively as AWS and Microsoft have done.

According to Ashutosh Sharma, Vice President and Research Director, Forrester, while AWS had the first-mover advantage, being an incumbent player in almost all organizations across the globe helped Microsoft.

In India, Public Cloud services revenue is projected to hit $2.4 billion in 2019 — an increase of 24.3 % from 2018, according to Gartner.

India ranks among the nine countries whose growth rate in Cloud adoption will be higher than the global average growth rate (16 %).

Even though Google has been taking steps in order to up their game in IT service management, it needs to up the pace and catch up with competitors sooner.

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