| 3 minutes read

3 minutes read

What Makes Aamir Khan A Mega Star In Brand Endorsements

| Published on March 19, 2019

Nobody is remote to the fame and fortune of Mr. Perfectionist of Bollywood. He is among the most influential actors of our Indian Cinema and is known for doing break-through movies like 3 Idiots and PK. He is not only the go-to actor for unconventional directors but also the go-to mega-star for brands ready to experiment.

Current Association

Currently, Aamir Khan is the new brand ambassador of Chinese Smartphone Vivo and is appearing in their latest ad campaign. Vivo is also the title sponsor of Indian Premier League (IPL) for 2019. Vivo was previously endorsed by Ranveer Singh for last 2 years. Like his movies, Khan is quite particular when it comes to endorsing brands and takes endorsements one-at-a-time.

Vivo as a brand embodies the spirit of innovation and meaningful disruption. Over the years, the brand has been constantly pushing the boundaries of smartphone technology as we know it today to provide consumers with an enhanced mobility experience. I am enthused to be a part of Vivo’s transformative journey in India”, Khan said in a statement.

The journey of endorsements

Aamir Khan has been associated with a number of influential and celebrated brands- like Coca-Cola, Titan, Samsung, Tata Sky, Snapdeal and many more. Allegedly, his association with Snapdeal gained him a whopping sum of Rs 30 crore, making him the costliest brand ambassador.

He believes in doing quality and meaningful campaigns, and therefore he teamed up with UNICEF in 2011 and promoted Child Nutrition and was also a part of IEC, government’s initiative to raise malnutrition awareness. He has also campaigned for “Athithi Devo Bhavah” and while doing the talk-show – Satyamev Jayate, he made sure that none of the ads during the show featured him.

He has endorsed Coca-Cola for a decade and the tagline – “Thanda Matlab Coca-Cola” still remains one of the most famous campaigns of the brand in particular and marketing world in general.

He is a critically acclaimed endorser by brand consultants – “Aamir Khan as compared to the millennial celebrities has an upper edge as he brings a certain level of credibility and maturity right at the forefront. He is known as a perfectionist and has high regard. Therefore any brand would want to target a mature audience with him being the brand ambassador as compared to the new age celebrities who are known for being casual.” Said Rana Pahwa.

His association with Godrej and Tata Sky made him a favourite among the viewers. Last year he was also roped by Datsun for their campaign- ‘Experience Change’, which is 360-degree multi-media ad during the festive season last year.

The third Khan is undoubtedly creating a stir in the world of endorsements and is certain to whirl it in the coming future.

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