After being associated with Bira91 as Associate Director-Marketing for over two-and-a-half years and leading the Marketing Communications for all of Bira91’s verticals including Beer, Beyond Beer- Ciders & Seltzers, Pubs- Taprooms & The Beer Café and Merch store, Vishal Gaba has decided to call it a day at the company.
Apart from leading the brand’s MarComm, he was also responsible for driving and managing Media Buying, Public Relations, Social Media, Creative, Experiential Marketing, Performance marketing, Influencer Engagement, Internal communications, CRM, Channel Communications and Merch Store as well as driving key business objectives to create brand awareness, trial generation, corporate reputation as well as sales for merchandise store.
Prior to joining Bira91 in September 2021, Gaba was with BCW Global. He joined them as SVP and Senior Director-Digital (Genesis BCW) in June 2018 and was elevated to the role of Regional Director- APAC (Digital Innovation Group) in January 2021.
Before that, he was associated with Movified- A Social Platform for Movies as Co-founder for a period of more than two-and-a-half years, starting September 2015.
Earlier on, Gaba also worked with The Social Booth as Advisor-Strategy and Growth Marketing from March 2016 to April 2018.
That being said, he started his career with Genesis BCW as ALP in October 2007 and served across different roles ranging from Associate to Senior Associate, to Consulting Associate, to Senior Consulting Associate and Partner Associate in his close to eight years’ stint with the company.
