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‘Virtual Reality Is Amazing Technology But It Has Some Flaws’, Says Joshua Grossberg Of McCann

| Published on April 27, 2018

Marketing Mind was in attendance as a Media Partner at one of Asia’s most anticipated marketing and branding conferences in Hong Kong, MarketingPulse. More than 40 marketing experts from nine countries attended this event and shared their thoughts on marketing trends, brand management, role of technology in the marketing industry. Success stories of brands and their marketing strategies were also shared during MarketingPulse.

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McCann’s Lockheed Martin campaign transformed a school bus into a “bus to Mars” to give the first-ever group virtual reality experience. This was a part of an aeronautical company’s educational program to prepare students for deep space exploration.

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Our representatives got an opportunity to speak to Mr. Joshua Grossberg, Group Creative Director, McCann New York. One of the important questions we asked Joshua was about the highly recognized Field Trip to Mars. He said that we wanted to create something that feels real. He supports Virtual Reality (VR) but thinks that it still has some flaws which needs to be corrected. He believes that VR doesn’t let you experience things in a natural way and for that they converted the whole bus into a headset.

“The combination of VR & AR is the future and we will find multiple ways to do that. This technology is going to grow very soon as it blurs the boundaries between the digital world and the world in which we live in”, he added.

His words were eye-opening for marketers as technology is changing very fast and is playing a vital role in marketing and advertising industry. Marketers need to remain updated with the new technologies if they want to succeed in this competitive market.

Keep following us to get more valuable knowledge from experts in this series of interviews and do let us know about your views on Joshua’s thinking on virtual reality.

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