fbpx

Advertise

MM_logo_black

Add Your Heading Text Here

Add Your Heading Text Here

Vinit Karnik To Head GroupM Content & Sport- A Consolidation Of Content, Entertainment & Sports Verticals

GroupM has announced that it will merge its Content, Sports, and Entertainment divisions to create GroupM Content and Sport. This strategic consolidation aims to enhance their market-leading capabilities in these sectors. Vinit Karnik has been promoted to the role of Managing Director for Content, Entertainment, and Sports at GroupM India, where he will spearhead this integrated offering.

| Published on June 18, 2024

Vinit Karnik To Head GroupM Content & Sport- A Consolidation Of Content, Entertainment & Sports Verticals

GroupM, WPP’s media investment group, announced that it will consolidate its Content, Sports, and Entertainment offerings to create GroupM Content and Sport.

The unified offering will provide GroupM clients with exclusive access to the most scaled and compelling premium content opportunities in the Indian market, enabling marketers to enhance brand engagement through culturally relevant and consumer-centric initiatives.

The combined offering will be led by Vinit Karnik who has been elevated to a new role as Managing Director of Content, Entertainment, and Sports for GroupM India. He will drive a unified strategy, leveraging GroupM’s unique scale, expertise, and technology in Content, Entertainment, and Sports to foster brand love and consumer attention.

Supporting Karnik in this new role and offering will be Ajay Mehta, who previously led Content for Mindshare, and Subhamoy Das who will lead the Content and Sports verticals respectively.

The move is part of GroupM’s ongoing business transformation to accelerate growth and innovation by unifying its teams and capabilities to provide more integrated, agile, and effective solutions for clients.

commenting on the development, Prasanth Kumar, CEO, GroupM South Asia, said, “As we are witnessing the interplay and evolution of media ecosystems, this step enables us to build a simple and uniquely compelling capability that allows our clients to combine the best ideas, properties, and partnerships and align their brand objectives with consumer passions and interests. With Vinit’s leadership and the strong support of our entertainment, content, and sports teams, we are building a content powerhouse.”

To this, Vinit Karnik, Managing Director- Content and Sports, GroupM India, added, “The integration of Content, Entertainment, and Sports allows us to create holistic experiences that will take our clients’ brands to new levels of relevance and consumer engagement. Our focus will be on harnessing advanced analytics, with data-driven strategies, innovative content creation, and strategic partnerships to drive engagement and brand value in culturally impactful ways.”

Interested in getting all the latest news from the world of Marketing, Advertising and Startups? Subscribe to our Scoop by Marketing Mind newsletter so that you don’t miss any updates.

Related Posts

Mock
Mock

Latest

Mock