Raksha Bandhan is a day to celebrate the eternal bond between brother and sister. Moreover, Rakhi is a promise which brother makes to his sister to protect and support her in all the phases of life. It is also the time when brands get active with campaigns focused on making the most out of this occasion.
While most of the brands come up with similar ideas like celebrating Raksha Bandhan with gifts and sweets, Honeywell India is winning hearts with its fresh idea of showing the brother-sister relationship.
Rakhi is a day when sisters do their best to be with brothers and some of them even travel hundreds of Kilometers to celebrate this special day. Honeywell, on the other hand, has shown what lengths a brother would go to be with his sister on Rakhi. There is a pleasure surprise that awaits us at the end of the video as well.
This ad also shows that unplanned things give us more happiness than the planned ones as unexpected things always tend to generate a stronger feeling.
The best part of the video comes when the brother takes out the Rakhi which he bought for himself so that she can tie it. The reaction of both characters after this shows the purity in emotions that brothers and sisters have for each other which makes this bond stronger with every passing year. You can watch the complete video below:
This video is also apt for Honeywell as its brand image totally relates to the concept. Honeywell has conveyed that the brand takes care of those who are busy in taking care of others.
Like brothers, Honeywell also contributes to the safety, security and health of our sisters with products like Shock Proof Anti-Bacterial Switches, Video Door Phones and Air Purifiers. We loved the way this campaign was executed and how the brand delivered this message subtly to the buyers.
In association with Honeywell