| 4 minutes read

4 minutes read

Twitter User Explains Why Big Brands Are Designing Their Logos To Look Similar

| Published on July 31, 2022

For any brand, a logo plays a very important part in making a strong market presence. Brands spend a huge amount on designing their logos. Their only target is to make it appealing to the audience and stand apart from the crowd.

However, a recent phenomenon has left the world in a puzzle. Many leading brands have been redesigning their logos exactly the same.

The occurrence has been so common that a Twitter user, David Perell, has taken it upon himself to explain what exactly is happening. In his thread, he not only talks about logos but also about how homogenization can be seen in novels, art, and architecture today.

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