Media houses these days are very interested in the personal lives of celebrities and they use the popularity of these youth icons to get attention of the users. A lot of times it works in the favour but there are some cases which backfire and impacts the image od the company.
Priyanka Chopra is someone who inspires millions of females around the globe and her motivational interviews and speeches are something that people try to follow in their lives.
Times Now posted a newspaper ad using the names of ex-boyfriends of Internationally known Priyanka Chopra. Below is the ad that we are talking about:
One can clearly see how the ad makers urged the viewers to boost English news viewership amongst women. Using #WomenOnTop hashtags with channel’s female reporters shows what the channel wanted to do. This initiates a topic to talk about, what about those surnames? Why her personal life is used in an ad. This indirectly means a woman who is successful cannot be mentioned without mentioning the men in her life?
Why Priyanka Chopra has been targeted even after having so many professional achievements and making the country proud. This made Twitter users show their anger and took forward the #WomenOnTop trend.
It’s very distasteful.
Ahh, it's very distasteful. It's not empowering and instead of conveying the idea behind the campaign, it directed all the attention to someone's personal life in a derogatory way
Only if you had used real life women from other fields named Priyanka, it could hv wrkd
— Vineet Jain (@vineetjn34) June 29, 2018
This is really messed up on many levels
NO idea who designs your ads, @TimesNow, @MirrorNow, @ETNOWlive — but just FYI types, this is really, really messed up on MANY levels. Especially since you're saying #WomenOnTop. Why target @priyankachopra? pic.twitter.com/uDXpblduZb
— Ananya Bhattacharya (@ananya116) June 24, 2018
— Samrudhi (@_bigeyedgirl) June 24, 2018
Absolutely disgraceful print ad
Absolutely disgraceful print ad by @timesofindia Group. They had to bring in Priyanka Chopra’s rumoured relationships from the past to make a point about #WomenOnTop. So much for women empowerment! pic.twitter.com/cuaipYGBmW
— Paras Rishi (@parasrishi) June 24, 2018
This is putting women down
This is disgusting. Priyanka should sue them for using her name in such a pathetic way. This is not women on top. This is putting women down.
— Sups 🤔 (@PC_SuperTrooper) June 24, 2018