Ormax Media, a Media Consulting firm, has released its latest report titled Ormax Brand Trust Survey 2021. The survey ranks media brands based on the trust they enjoy among Indian kids and was conducted during December 2020 and January 2021.
Kids in the age group of 6-14 yrs from across 10 cities in India, scored 44 media brands, across television, digital, social media, gaming, streaming, and film exhibition, on the trust factor that brand holds for them.
As per the results, YouTube has emerged as the No. 1 most-trusted brand among Indian kids, with a Brand Trust Score of 71%. Ludo King (65%) followed the lead and WhatsApp (63%) stood at the third spot. The report further states that the top 5 ranks are all taken by digital brands, signifying the strong engagement digital media has built with kids in urban India.
Other than Ludo King, Subway Surfers & Garena Free Fire also featured in the top 5 list. With benefits ranging from entertainment and relaxation to social interaction and image projection, mobile gaming has emerged as the category with the strongest connection with kids in this report.
The top rank among TV channels belongs to the channel Hungama, which is followed by Hindi GEC SAB TV. Cartoon Network and Nick are the other two television brands in the top 10 list.
Shailesh Kapoor, Founder & CEO – Ormax Media gave his views about the findings and said that this report is a decisive verdict on the growing resonance of digital media among urban Indian kids. A clean sweep of the top 5 positions by digital brands, ahead of legacy brands in the television space, would have been unthinkable even 2-3 years ago. He believes that Digital brands completely dominate the media landscape of older kids (10-14 yrs.) and boys, taking 8 and 7 of the top 10 positions respectively in these segments.