In the changing and growing retail outlook of India, Reliance Retail has positioned itself as a pivotal player, continuously shaping the Indian shopping experience. The year 2023 marked a notable expansion as Reliance welcomed numerous international brands into the Indian market through its subsidiary, Reliance Brands Ltd. (RBL).
Commencing operations in 2007, RBL was tasked with introducing and establishing global brands in the luxury to premium segments within the domain of fashion and lifestyle. The company has established enduring exclusive partnerships spanning various sectors, collaborating with both global and Indian brands such as Bottega Veneta, Tiffany & Co., Valentino, Versace, Rahul Mishra, Armani, Balenciaga, Boss, Zegna, and more.
Reliance Retail, along with its subsidiaries and affiliates under RRVL, orchestrates an integrated omni-channel network, boasting over 18,650 stores and digital commerce platforms. These platforms cater to diverse consumer needs across grocery, consumer electronics, fashion and lifestyle, and pharmaceutical consumption baskets.
Dig into the list of brands that marked their Indian debut in 2023 or are anticipated to make their entrance in 2024, solidifying their position as integral members of the Reliance Brands family.
Global Brands Entered In India In 2023
1. Rimowa
In October 2023, the renowned German luxury luggage brand Rimowa made its debut in India through a collaboration with RBL, unveiling its inaugural retail store at the prestigious Jio World Plaza, the country’s largest luxury mall.
This boutique serves as a showcase for Rimowa’s latest collections, celebrated for their distinctive aluminium grooved design and features meticulously crafted to cater to the requirements of contemporary travelers. Recognized for its opulent range of products encompassing travel bags, suitcases, trolley bags, and various accessories, Rimowa originated in Cologne, Germany, in 1898. Presently, the brand boasts a global presence with over 170 stores worldwide.
2. Pret A Manger
After its 2022 partnership with RBL, Pret A Manger, the UK-based food and coffee chain, opened its first store in Mumbai at Maker Maxity in April 2023.
With nine operational stores in India, the brand plans to launch 100 stores in five years, with 10 expected this year, aiming to expand its presence. Originating in London in 1986, Pret A Manger now operates over 550 cafes globally in countries such as the UK, US, Hong Kong, France, Dubai, Switzerland, Brussels, Singapore, and Germany.
3. Pottery Barn Kids
RBL partners with Pottery Barn Kids for its grand entry into the Indian market, unveiling its first flagship store at Mumbai’s Jio World Plaza in November 2023.
The store boasts a charming array of nursery collections, bedroom sets, personalized décor, and more, drawing inspiration from its iconic New York City counterpart. Established in 1999, Pottery Barn Kids, founded by two moms, expands its global footprint with this exciting Mumbai venture.
4. Panerai
On November 1st, 2023, Mumbai witnessed the unveiling of Jio World Plaza, the most opulent luxury retail destination in India.
Spanning 750,000 square feet in the heart of Bandra Kurla Complex, the mega-mall redefines extravagant shopping with polished marble floors, sparkling chandeliers, and upscale interiors. This three-story haven hosts elite stores showcasing the pinnacle of global luxury brands, setting a new standard for lavish experiences.
5. Balenciaga
Reliance Brands has exclusively partnered with French luxury label Balenciaga, marking its debut in India at Mumbai’s Jio World Plaza.
The store introduces a wide array of Balenciaga’s couture, from ready-to-wear fashion to accessories and jewelry, offering a luxurious experience. Founded by Spanish designer Cristóbal Balenciaga in 1917, the brand, now under French corporation Kering, spans over 32 countries globally.
6. EL&N Café
EL&N Café, a UK-based boutique café group, has partnered with Reliance Brands for a franchise expansion into India, marking its eighth global market. The first EL&N Café in India is set to open in 2024 at Jio World Plaza in Mumbai, showcasing the brand’s unique offerings.
Founded in 2017 by Alexandra Miller, EL&N Café has gained prominence across various international locations, including France, Italy, London, Saudi Arabia, Qatar, and the United Arab Emirates.
7. Sandro and Maje by SMCP Group
In November 2023, Reliance Brands introduced Sandro and Maje, two luxury fashion brands owned by the French SMCP Group, to the Indian market. This partnership marks SMCP’s global expansion, with the brands set to open their first stores in India in 2024.
Sandro offers premium luxury for both men and women, while Maje is a cult-favorite brand known for its ready-to-wear and accessories collections exclusively for women.
Have you visited any of these brands in India?
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