Many organizations have been putting out an estimated worth of some of the leading brands through rigorous research and surveys. However, it is not easy to put a number to how much these brands are really worth.
However, Brand Finance, which is the world’s leading brand valuation consultancy, has issued the names of the world’s most valuable brands in the world in its annual Global 500 Report.
As per the report, Apple holds on to the world’s most valuable brand title with a record valuation of more than US$355 billion, followed by Amazon and Google. Here are the top 25 most valuable brands from the list.
Source: Brand Finance
Apple has retained the title of the world’s most valuable brand following a 35% increase to US$355.1 billion which is the highest brand value ever recorded in the Brand Finance Global 500 ranking.
Amazon joined Apple in crossing the US$300 billion brand value mark with a 38% increase to US$350.3 billion. Google also witnessed a similar brand value growth of 38% to US$263.4 billion.
With a drastic hike in the usage of social media platforms, TikTok was named the world’s fastest-growing brand. The app’s brand value has increased from US$18.7 billion in 2021 to US$59.0 billion this year which is a whopping 215% growth.
The Country With Most Valued Brands
Brands from the United States and China continue to dominate the Brand Finance Global 500. Over two-thirds of the total brand value in the ranking is attributable to the two countries, with the US accounting for 49% (US$3.9 trillion) and China for 19% (US$1.6 trillion)
Source: Brand Finance
Post-pandemic, Indian brands have grown the fastest out of any of the large countries in the ranking. India’s total brand value in the Brand Finance Global 500 increased by 42% between 2020 to 2022. This can be highly credited to the impressive growth of the nation’s IT services industry.
