Advertising these days involves a lot of planning and making the most from the trends. Topical creatives and Moment Marketing have become the need of the hour due to the low attention time of the modern audience. Because of this, the importance of occasions like Women’s Day has grown more than ever.
As soon as the brands see Women’s Day coming, they try all the best ways like exciting offers, heart-touching advertisements and this year has been a trendsetter when it comes to creative advertising as some of the brands have raised the standards with their fresh ways to convey the value of womanhood in our lives through their campaigns.
Have a look at some of the best Women’s Day campaigns of 2021:
1. Adidas- Watch Us Move
With Watch Us Move campaign, Adidas is encouraging women to express themselves freely through movement. For this, the global sportswear brand has featured inspiring women like Manushi Chillar, Dipika Pallikal and Nikhat Zareen as the journey of these ladies shows how powerful women can be if they believe in themselves.
2. Times Hollywood Network: Give Back Her Time
Every year on Women’s Day, we are reminded of the inequality gap between men and women, and the need to bridge the same. This year, Times Network has highlighted the gap – that’s making women poor. This gap is called Time Poverty.
Simply put, Time Poverty is the shortage of time for rest and leisure once all working hours, whether spent in the paid work or doing household chores such as cooking, cleaning, and care are accounted for.
For women, cooking, cleaning and caring are daily labours of love. Women are forever losing time due to their never-ending domestic duties. She has no time left for herself or leisure, making her the victim of Time Poverty.
The women in your life spend an average of 243 minutes per day doing domestic household chores alone. This year Times Network aims to make people aware of this startling statistic and mobilize them to share the responsibilities of household chores to #GiveBackHerTime.
3. The Green Snack Co.- Eat With Confidence
When we talk about looks, women are known to be more conscious than men. But what’s worrisome is that they tend to feel terrible or guilty for what they eat or the way we look? This is because maintaining a perfect look is never that easy. With #EatWithConfidence campaign, The Green Snack Co. wants to convey that- “It’s not just about what you put in your body, it’s also about how you feel about yourself and your relationship with your food and your body, that determines the outcome.”
Because one should eat healthy for the love of their body, not because of the fear or hate towards it.
4. Bumble- All Our Moves
With this campaign, Buble celebrates the first moves women make in their daily lives. To encourage women for making first moves, Bumble has collaborated with females from all walks of life–Rhea Kapoor, Radhika Apte, Fatima Sana Shaikh, Sushant Divgikar, Dolly Singh, Trinetra Haldar Gummaraju, Aishwarya Mohanraj among others.
5. PregaNews- She Is Complete In Herself
PregaNews talks about the taboos and sensitive topics in their campaigns. With this women’s day campaign, PregaNews shows how women with infertility are seen as incomplete. The ad featuring actress Mona Singh encourages us to make our society acceptable and better for females with infertility.
6. Zivame: Curvy Sizes And Lingerie Shopping With Mallika Dua
Zivame has been taking the stand-up comedy routine for their recent campaigns for this Women’s Day, the brand associated with Mallika Dua who talks about the issues curvy women face while shopping. The campaign shows the lack of choices in sizes, styles, and colors for curvy bust profiles.
With their Women’s Day campaigns, WeWork has shown that despite so much advancement in the world how the stereotypes about working women haven’t changed much. The video reflects the kind of things women have to face in their careers just because of their gender.
8. MTV India- Aawaz Nhi Aa Rhi
MTV India’s Women’s Day campaign speaks out loud and conveys that there’s a lot more than Shaadi in a female’s life. The campaign encourages women to follow their passions and say #AawazNhiAaRhi to society.
9. Voltas Beko- Ghar Sabka Zimmedari Sabki
As the title of this campaign shows, it is about maintaining equality when it comes to managing household responsibilities. In India, we tend to believe that women are the ones only responsible for doing household work but this has to change as more and more women are exploring other things and are achieving big in their respective fields.
10. Godrej Expert- Choose To Challenge
This Women’s Day, Godrej Expert has tried featuring the situation of women-owned beauty parlours due to the huge loss during the lockdown. The campaign talks about reviving their businesses with a new initiative called Godrej’s Salon-i which aims to provide financial support and train over 2.5 lac women to become beauty professionals and help them thrive even in difficult times.
These were the best campaigns for International Women’s Day 2021 by brands in India. Which is your favourite? Let us know in the comments section.