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Top 10 Video Campaigns Of Diwali 2018: These Brands Delivered Unique & Meaningful Messages

| Published on November 7, 2018

Diwali is undoubtedly one of the biggest festivals in India. Knowing the fact that Indian customers tend to happily spend money during the festive season, brands launch their best advertising campaigns and offer exciting discounts. This year, brands came up with creative and fresh ideas creating relatable situations in their ads. Here are the top 10 video ads that stood out in terms of delivering meaningful and unique messages this Diwali;

1. Ghadi Detergent- Saare Mael Dho Daalo

We often ignore the value of people who contribute their time in helping us prepare for Diwali and such people deserve love and care. With #SaareMaelDhoDaalo, Ghadi encouraged the audience to respect every profession. Following their older campaigns, Ghadi wants Indians to be more socially conscious and aware of the way we treat different professions.

2. Mahindra Truck And Bus- Ghar Ki Laxmi

Mahindra Truck And Bus came up with a fresh idea for their Diwali commercial. With #GharKiLaxmi, the brand showcased a contemporary woman in her all new avatar. Through the video ad, Mahindra delivered the true essence of being a woman and the turnaround females can do if they believe in themselves.

3. Nerolac Paints India- Relive old memories

To deepen its connect across audiences, Nerolac launched a video ad that shows how our childhood memories are connected with Diwali and how Nerolac helps in recreating those old memories together. We are sure you will reminisce your childhood after watching this beautiful commercial.

4. HP India- Umeed ka Diya

This Diwali, HP India got praised all over the internet by making a beautiful ad film that urges viewers to shop local and support street vendors. The ending of the video with “Support the street vendors, our lights brighten their homes too. #TuJashnBan Kisi ki Zindagi ka,” perfectly delivers the message HP India wanted to convey.

5. Schmitten Luxury Chocolates- Mithas nahi yaadein baatiye

Schmitten delivered the important message of gender equality in the correct manner through #AadhiAadhiDiwali. With the video ad, the chocolate brand tried raising awareness of Indians towards treating the family members of females as a part of their family.

6. Legrand India- Come Home To Celebrations

With #ComeHomeToCelebrations campaign, Legrand India shed light on the value of electricians in Diwali festival and gifted them time to celebrate with their families. As a part of this campaign, Legrand team visited houses of these unsung heroes and helped in Diwali preparations by decorating them with beautiful lights.

7. Big Bazaar- Diwali aa rahi hai

As a part of #HarTyoharMeinBigBazaar campaign, the brand launched a video featuring train travelers. Disappointed after not reaching on time for Diwali, the passengers start celebrating the festival by offering sweets and decorating the train.


8. Edelweiss Tokio Life Insurance- Financial security is the best way to prepare for ‘Laxmi Puja’

With their Diwali video advertisement, Edelweiss Tokio Life Insurance tried creating awareness about the right way to invite Laxmiji for Diwali. Edelweiss showcased how financial security is the best way to prepare for Diwali and how their Wealth Plus plan contributes in doing so.

9. Sabhyata- Redefining the Celebration

Sabhyata dared to break gender stereotypes in India beautifully with the Diwali ad. At a time when the #MeeToo movement is making a change in India, this video gives the message of gender equality in the correct way.

10. Taneira- Every woman is unique

This Diwali, Taneira went a bit different and expressed how every woman is unique yet relatable just like every Taneira product. As a part of ‘Like No Other’ campaign, 2 films were launched that display a refreshing take on how the protagonist is rooted in tradition yet gives her own unique twist to it, making it contemporary & personalised.

Which one did you like the most? Do let us know in the comments section.

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