The year 2020 was very challenging for the world economy. Many brands had struggled to survive the pandemic and are still struggling to cover up their losses.
As per Brand Finance’s recent report, the majority of the subsectors included in the Brand Finance Food & Drink 2021 report have recorded cumulative brand value losses this year, as the sector negotiates the fallout from the COVID-19 pandemic.
The report also states that the soft drink brands are the most severely impacted, with the total value of the world’s top 25 most valuable soft drinks brands declining by 6%, from US$114.8 billion in 2020 to US$107.5 billion in 2021.
The total brand value of food and chocolate brands has declined by 4% and 3%, respectively. The only subsector in the report to protect itself from a brand value loss is the dairy sector, which has maintained its total brand value year on year, the report further details.
These are the top 10 most valuable food and Soft drink brands of 2021:
Coca-Cola continues to take the lead as the world’s most valuable soft drink brand, despite recording a 13% brand value decline to US$33.2 billion. Coca-Cola’s rival Pepsi sits in 2nd place with a brand value of US$18.4 billion.
As per the findings of the report, Coca-Cola is currently the most consumed soda in the world, with a staggering 1.9 billion servings, across 200 countries, consumed each day.
Nestlé, with a brand value of US$19.4 billion, has once again taken the lead of the pack as the world’s most valuable and strongest brand in the Brand Finance Food ranking. The ranking has been extended to 100 brands for the first time.
Despite the pandemic, Nestle has posted its third consecutive year of organic growth, profitability, and return on investment capital. The sheer size, presence, and experience of the company in the sector have allowed it to successfully adapt to the everchanging and challenging landscape.
In addition to measuring overall brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance.