Hired released the 2020 global brand health report recently. The focus of the report was on brand positivity for employees,i.e., which companies people most want to work for.
The more candidates are interested to work for a company, the higher its Brand Positivity Index (BPI) will be. It is calculated out of 100 and was calculated after a thorough survey was conducted by Hired. It asked thousands of software developers, product managers, designers, and data scientists to rank the companies they’d most like to work for.
As per the report, there are 40 top Global employer brands out of which these are the top 10 companies with the highest BPI.
The concept of OTT entertainment has spiked up a lot over the past couple of years. Many big production houses have chosen to launch their big banner movies on the platforms considering the massive pool of viewership it enjoys. Netflix, amongst many others, have come across as the no.1 OTT platform globally.
Brand Positivity Index: 86
GitHub, an American multinational corporation, provides hosting for software development and version control using Git. It offers the distributed version control and source code management functionality of Git, plus its own features.
Brand Positivity Index: 85
Google’s work culture has always been termed as flexible where employees are encouraged to work when they like and how they like. Google offices also have a fun environment as the offices have nap pods, video games, and ping pong.
Brand Positivity Index: 84
Slack is a proprietary business communication platform developed by American software company Slack Technologies.
Brand Positivity Index: 81
One of the leading tech brands in the world, Apple, has a very interesting work culture. With the most elaborated office spaces around the world, Apple employees follow a disciplined work life which is fun as well.
Brand Positivity Index: 77
As per Panmore, Tesla‘s organizational culture empowers its workforce to search for ideal solutions that make the business stand out in the automotive industry and the energy generation and storage industry. The company encourages employees to innovate to support the continuous improvement of the business.
Brand Positivity Index: 74
Twitter has created an environment where people are actually encouraged to bring their authentic selves and their passions to work. Though many have termed it challenging to work with a brand like Twitter, the employer stands in the top 10 list on the BPI.
Brand Positivity Index: 73
LinkedIn stands in 8th place as one of the most opted companies to work for. LinkedIn has the concept of ‘transformation’ which shows that they mean this both professionally and personally. This means they actually care for their employee’s health and wellbeing in general.
Brand Positivity Index: 72
Dropbox has always striven to have an organizational culture that’s inspiring, diverse, informed, and joyful. That starts with letting team members take part in defining culture.
Brand Positivity Index: 69
Square has a somewhat relaxed environment with lots of great options for food and an overall friendly work environment.
Brand Positivity Index: 65