Mother’s day is celebrated every year on the second Sunday of May to salute the unconditional love of mothers. This year, brands came up with some amazing campaigns talking about the emotions involved in a mother-child relationship. A lot of brands launched video ads for this occasion but very few managed to touch the hearts of audience. To help you know the best of the best, we have made a list of top 10 Mother’s Day campaigns of 2019. Have a look:
1. Parle-G: #YouAreMyParleG
Parle-G launched a digital film #YouAreMyParleG showcasing the real essence of motherhood by talking about the difficulties that moms have to go through to raise up their children. The brand film honours moms who wear many hats and leave no stone unturned to make their children’s dreams come true. The campaign appreciates mothers who are strong and don’t let the struggles in life impact their children’s dreams and hopes.
2. Epson India: #SheIsAlwaysWithYou
Epson India is celebrating motherhood with a campaign anyone can relate to and get emotional. The campaign #ShesAlwaysWithYou salutes the spirit of every mother by showing the universally acknowledged truth that a mother can do whatever it takes for their children. The video is a very simple yet impactful way of communicating with audience.
3. Amazon India: #DeliverTheLove
Amazon India’s #DeliverTheLove campaign beautifully illustrates how a child is handcrafted by his/her mother. As a part of this campaign, Amazon India launched a video that conveys how a mother’s touch shapes the life of a child at every stage. The campaign is surely bringing families together by giving us an idea of the selfless love of mothers.
4. Reliance Smart: #MaaSeSeekhaHai
Reliance Smart & Reliance Fresh launched a heart-winning campaign named #MaaSeSeekhaHai that talks about the things we learn so many things from our mothers. The video beautifully shows how some lessons out of so many that mothers teach us, become the guiding light of our lives. The brand has shown how a mother’s confidence in a child helps the child to progress and succeed in life.
5. Prega News: #GoodNewsIsGenderFree
Prega News launched its new campaign #PregaNewsMeansGoodNews targeting the Gender inequality mindset of Indian families. The campaign talks about the importance of a healthy child, irrespective of a child’s sex.
6. Savlon India: #BharosaMaaSa
With #BharosaMaaSa, Savlon is praising mothers for their healing powers. The video captures the situations when mothers heal us when we get hurt be it physically or mentally. The power of a mother’s special touch has been shown in this brand film celebrating the importance of a mother’s love in every child’s life.
We all tend to trust our mother’s for her healing powers. Every time you hurt yourself, be it physically or mentally, mothers take notice and apply their special touch of love on it. Savlon India celebrates that trust and healing power that mothers are gifted with and perfectly fits in the brand.
7. Gits: #TasteOfMotherhood
Gits narrated the story of a child in an orphanage looking for the mother’s love in his life. He misses her mother’s conversations and wonders how the food made by her would taste. Also, as a part of #TasteOfMotherHood campaign, Gits will be serving their food across various orphanages this weekend to celebrate Mother’s Day.
8. SPACES: #NoOtherLikeMother
Spaces launched #NoOtherLikeMother campaign on Mother’s Day highlighting how a mother’s heart is a space that welcomes all. The video talks about unconditional love mothers give.
9. Biba: #IAmAMomToo
India’s one of the most popular ethnic apparel Biba launched #IAmAMomToo campaign to celebrate motherhood. The video ad for this campaign beautifully explains how age defines a woman’s motherhood.
10. Set Wet: #SadaSukhiRaho
This year, Set Wet launched its first Mother’s Day campaign “Sada Sukhi Raho” with a series of digital films urging young people to call their mothers.
With this campaign, the brand wants to remind us how mothers always look out for their children and how a single call can make her day. With the aim of not ignoring the mother’s love or taking it for granted, the campaign is winning the hearts of the youth.
Which one did you like the most among all these? Do let us know in the comments section.