Advertising is certainly one of the most important, if not the most important aspect of any business. You see, if people don’t know about your products and services, how do you think they will buy it?
The reason why I have prepared a list of 10 business advertising ideas that you must start using right away for 2020
1. User-Generated Content
Before you read further, you need to make the most out of your current patrons. Create campaigns that highlight user-generated content. Ask them to click selfies and pictures with your product, you can also let out a free gift for the best selfie and upload among all your social media campaigns.
2. Keep answering your audience
Every now and then; your target audience will have a set of questions regarding you and your audience. Make sure you answer them. You can also drop clever answers sometimes like memes, shayaris, offers to a specific customer and so on (Remember, how a Google employee types a Shayari in response to a meme?).
3. Make use of good reviews
Like I said, your social media pages must be filled with the best of positive reviews. However, there is still more room for improvement. You can repurpose the reviews. All your hard-earned 5-star reviews can be turned into marketing material if you do the ground research well.
4. Conduct Contests
Since the dawn of Instagram, the success of contests in the advertising world has taken a sharp turn. There are various ways and types of contests that you can conduct, but make it a point, the winning customer becomes a loyal customer and a brand ambassador.
5. Guest Blogging
I for one is a big fan of guest blogging because it is one of the best ways to make you look like an expert in your industry. And that is imperative for people to buy from you. It not only expands your expertise but also increases your reach.
6. Give Incentives
Who doesn’t love incentives and giveaways? Organize competitions that can also lead to further marketing of your product in return for a voucher or maybe movie tickets.
7. Word of mouth
It spreads like quick-fire, and trust me, it still remains one of the best advertising tactics. The idea is to channel the enthusiasm of your customers and create a refer-to-a-friend program.
8. Event hosting
If you want to create a buzz around your business, there’s nothing better than a specially organized event in your industry. And guess what, with social media, attracting an audience would not be difficult either.
9. Giving it back to the community
Apart from the limelight, this must be your foundation principle. After all this society has a major role to play in whatever you have achieved until today.
10. Recapturing your audience
You cannot take your existing audience for granted. Conduct programs that retarget your existing customers and how can you recapture them. It will not cost you a lot, a subtle reminder would be would suffice.
You might not be the best in advertising, but if you do it the right way, be ready for the best of results coming your way. All the best!