The whole country is talking about the government-imposed ban on 59 apps recently. Among these 59, TikTok is the most popular name and has been disrupting Indian Digital space. It has over 200 million users in India including so many content creators that are dependent on TikTok to communicate with audience.
Along with creators, TikTok India employees are the ones who are impacted most by this ban. Recently TikTok CEO, Kevin Mayer, has shared a statement to the company’s employees in India after the ban.
At TikTok, our efforts are guided by our commitment to democratizing the internet. To a large extent, we believe we have been successful in this effort. Our platform has encountered an unfortunate challenge in India. However, we stay resolved and committed to our mission, and are working with stakeholders to address their concerns. TikTok continues to comply with all data privacy and security requirements under Indian law and places the highest importance on user privacy and integrity.
Since 2018, we have worked hard to ensure that over 200 millions users in India are able to express their joy and creativity, celebrate self-expression, and share experiences with a growing global community. Mayer said in a blog post.
Message for creators
Our creator community is what defines us and we take pride in the diversity of the creators on our platform. These are unprecedented times but we remain committed to supporting the welfare of our TikTok creator community till this interim order is in effect. Our creator managers are actively engaging with our top creators to reassure them of our efforts and updates about path forward.
Message for employees
Our employees are our biggest strength, and their well-being is our topmost priority. We have also assured more than 2,000 strong workforce that we will do everything in our power to restore the positive experiences and opportunities that they can be proud of.
We have been heartened and encouraged by your love and support for our platform, and promise to live up to the trust and faith you have showed in us. We look forward to continue playing an active role in the mainframe of Digital India.