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This Is How Brands Came Up With Pranks On ‘April Fool’s Day’

| Published on April 2, 2021

April Fool’s day has just ended. While the day comes once a year, it held a more important status since it came after the year of pandemic. People needed to have a good laugh about something.

Celebrating the day like every year, many brands decided to jump in and one-up each other. Multiple brands launched their fake products and services on the day. And while some were clever enough to understand the trick, there were many who got convinced pretty easily.

Urban Company

Asia’s largest home service provider, Urban Company, had an interesting way to fool people. The brand took a dig on all those who have been having a real struggle in getting up on time for your early morning zoom calls. Urban Company’s new #AlarmAtHome service was said to send a trained professional to wake you up from your sleep, no matter what.

https://twitter.com/urbancompany_UC/status/1377520736978362369

Ola

Ola‘s Co-founder & CEO, Bhavish Aggarwal dedicatedly implemented the April fool’s prank with a video advert of the so-called Ola AirPro, a fully autonomous electric flying car. The company released an official launch announcement of the said car. And well! We have to say, they did fool us for a second there.

https://twitter.com/bhash/status/1377512970196971524

Volkswagen

In order to engage its customers, Volkswagen decided to up the April Fool’s game and change the brand name itself. The automobile brand announced the launch of Voltswagen which is ‘similar to Volkswagen, but with a renewed focus on electric driving.’

https://twitter.com/VW/status/1376868756782219266

Flipkart

Talk about being futuristic! Flipkart fooled us all in the most unexpected way. The brand claimed that they will now accept Bitcoins as a mode of payment.

Keventers

Keventers had built up the prank for days by marketing their not-so-real, Bhang-flavored milkshake. It was only on April’s fool day that the brand revealed that prank on its Instagram handle and boy were we disappointed.

 

View this post on Instagram

 

A post shared by Keventers (@keventers)

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