| 3 minutes read

3 minutes read

This Instagram Influencer Not Selling Even 36 T-Shirts To 2.6 Mn Followers Will Give You Marketing Lessons

| Published on June 1, 2019

We are living in an age where Digital influencer has become a full-fledged career. Well, there is nothing bad about it, but the number of influencers that are entering the market every day shows that the hype they earlier had is losing to some extent.


Everyone is looking to become an influencer and most of them don’t even know what it takes to become one. A fashion brand recently lost all the hopes about Influencer marketing after associating with a girl who had over 2.6 million followers. She failed to make people buy the minimum number of t-shirts for starting a collection. This has started a debate in the industry on the power of marketing and branding in the age of digital fame.

Even the influencer involved in this whole thing- Arii took to her official account to share the disappointing news with fans. The fashion brand has decided not to launch their collection on schedule.

The 18-year-old social media told that the clothing company she had made an agreement of at least 36 t-shirts required to launch the line.

Her post has been deleted and Arii has turned off comments on all of her Instagram posts. Twitter user @Kissmyelite managed to get a screenshot of the influencer’s reported message before it was taken down.

“Unfortunately the company that I’m working with goes based on your first drop sales. In order for them to order and make my products (even to keep working with them) I have to sell at least 36 pieces,” Arri wrote online. “But I was getting such good feedback that people loved it & were gonna buy it.”

“No one has kept their word so now the company won’t be able to send out the orders to people who actually bought s— and it breaks my heart (don’t worry you’ll get a refund),” she added.

People are looking at this case study as a valuable marketing lesson for digital marketing.







What marketing lesson have you learned from this? Share them with us in the comments section.

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