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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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    When Ads Feel Like Content (& When That Backfires)

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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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Home What’s Buzzing

This Indian Restaurant Is Offering Full Meal For Bringing Plastic Waste

Shubham Sachdeva by Shubham Sachdeva
July 19, 2019
in What’s Buzzing
A A

We live in a society where despite knowing all the harmful effects there are very few do the needy things. Take the example of Plastic usage, everyone these days is aware of the fact what harm it has done to our environment and even government has started taking positive steps towards minimizing the use of plastic but it seems like our citizens are not ready for it.

Let’s not talk about the ignorant ones and praise the ones who are actually doing the right things. A Chaatisgrah based cafe is giving free meals to people for bringing plastic waste. The offer is that anyone bringing 1 kg of plastic waste will get a full meal while those collecting 500 grams of plastic waste will be getting breakfast. Ambikapur, which is the 2nd cleanest city after Indore is planning to use the plastic for construction of roads.

The cafe will operate from the city’s main bus stand. Also, there is a plan to provide free shelter to the homeless who collect plastic waste. Note that, the city already has a road made from plastic granules and asphalt.

plastic waste

The first such road was made by mixing 8 lakh plastic bags. This is durable because mixing plastic and asphalt makes is strong as the water does permeate through it.

If you don’t know, Ambikapur is the second-largest city in the country in the ‘Sanitation Campaign’ and this scheme is being linked to the cleanliness campaign. The use of plastic carry bags has been already restricted in the state.

Also Read: Cause Marketing: Savlon Launches Its First Ever Braille Enabled Pack

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