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    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

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    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

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    The Phygital Revolution: Merging Physical & Digital Retail

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    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

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This Coolie’s Son Left A Well Paying Job To Start His Own Business Now Earns Rs 286 Crores A Year

Rinie Wilson by Rinie Wilson
July 11, 2021
in Startups
A A

All successful entrepreneurs have worked really hard to achieve their status. We have all heard of many rags to riches stories that have been nothing less than an inspiration. While some of these stories are about people who started their business decades ago, there is one story of a recent entrepreneur that is making rounds on the internet.

PC Musthafa started his career with a humble background and with many struggles has reached a point where everyone is writing about him.

Know About PC Musthafa

PC Musthafa, from a remote village in the Chennalode in Wayanad district in Kerala, is the son of a coolie who worked at a coffee plantation.

Since the financial condition of his family was not very strong, Musthafa started helping his father after school. Though his parents were reluctant for him to compromise with his education, the struggle was too real for Musthafa to not contribute to his family.

The workload was so significant that his education did get affected in the end. He flunked in the sixth standard by eventually worked hard and topped his class in 10 boards. He kept working hard and successfully attained a degree from NIT that eventually helped him get a job in an MNC.

Foundation of iD Fresh Food & Its Success

His job with MNCs took him to country’s like Europe and the Middle East where his career really boomed. But Musthafa had different plans.

Upon returning, Musthafa started an FMCG company, iD Fresh Food, that makes Idli and Dosa batter. He started this company with the help of his cousin and they began selling a 100 packets per day. Today, iD Fresh Food sell more than a 1000 packets per day of packed healthy food.

In the year 2015-16, iD Fresh Food had an annual turnover of nearly  Rs 100 crore which increased to Rs 182 crore in the year 2017-18. For the current financial year, Musthafa’s iD Fresh Food has clocked a revenue of Rs Rs 294 crore which is an impressive growth in such a short span of time.

 

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