Whoever said lace and lingerie are only for women definitely didn’t know where to shop.
Homme Mystere, an Australian retailer has not only emerged as the first in fashion industry to design and provide a wide range of lingerie for men but also set an example to the world that clothes need not be tagged as per gender.
The company is known to sell colorful G-strings, bras, panties, stockings, lacy thongs, and matching camisoles.
Their collection description reads, “Our line of lingerie for men is second to none – featuring delicate lace, stretchy satin, bows and patterns, many of which can be paired with matching sets of men’s panties, thongs and bras. Our sexy styles are a perfect addition to any lingerie drawer and are great for around the house or to impress that special someone.”
With it’s progressive thought and idea the company also had dismissed the solidified cultural logic that lingerie is feminine, and that if a man wears something ‘feminine’, he’s ‘gay’. Wherein, in reality, wearing lingerie has nothing to do with someone’s sexuality.
We are not concerned if you are gay, straight, vegetarian, republican, Anglican, martian or any other persuasion. We just design and manufacture attractive luxury underwear for men.
Homme Mystere’s founder, Brent Krause had launched the business nearly a decade ago to create something ‘exotic’ for men.
He said in an interview, ”I’ve walked through a department store with my wife and you sort of get to the guy section and then it’s just the same old, same old. And you walk through the women’s section and it’s all bright and colorful, you know, and it looks really good. And I just thought well, why can’t we have a piece of that? I did like the lingerie look — like any guy does — and I just thought well, let’s just make something we can wear.”
