Burger King’s campaign “Burn that ad” is literally leaving its competitors ads on flames.
When it comes to creativity Burger King is sure to serve you the best! It’s recent Burn that ad campaign has got the people of Brazil on fire burning away the ads of its competitors.
With Burn that Ad campaign anyone who launches the Burger King app in Brazil and points their smartphones at its main competitor’s ads can enjoy watching it being burned up instantly in augmented reality only to be later turned into a Burger King ad.
But what has got people even more excited is the wholesome and delicious Whopper burger as a giveaway to be savored till the last bite.
The campaign was specially created and developed by David Sp to turn the ads of its competitors into its own and well if you go with the numbers the company sold over half a million Whoppers successfully.
“Technology as a means to provide the best customer experience is one of our main investment targets in 2019. To create the BK Express experience, our exclusive payment technology via mobile phone available all around Brazil, we offer some fun interaction in augmented reality for our brand’s lovers through the app. And those using the service also gets a free Whopper”, said Ariel Grunkraut, Burger King’s marketing and sales director for Brazil.
“Augmented reality is a fascinating tool. And when combined with a little pyrotechnics, is even better. With ‘Burn That Ad,’ we hacked the competition by leveraging our biggest advantage, which is fire”, said Rafael Donato, creative vice-president for David SP.
With this campaign Burger King has surely proved to be the king of creativity and campaigns.
