Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Misc

This 28 YO Woman’s ‘Waterless Toilets’ Are Saving 270,000 Liters Of Water Per Year. See How

Shubham Sachdeva by Shubham Sachdeva
June 13, 2019
in Misc
A A

Studies have proven that over 844 million people are part of the global water crisis as they lack the basic, safe drinking water needed. What’s alarming is that this number is increasing and is more than six times as compared to the population of the United States of America.

This makes us come to the conclusion that wastage of water is as serious issue as plastic pollution and global warming and the time has come when we should start working wisely towards this.

Jenifer

While most of us just plan about this, a 28-year-old woman named Jenifer Colpas is already making it happen at a very large scale. She has formed a social enterprise named Tierra Grata to address the need for basic energy, water, and sanitation services in Colombia.

Tierra Grata installs low-cost bathrooms with ecological toilets that do not require water. With this, the teal is actually saving 270,000 liters of water per year. In addition to this, Colpas and her team train women about proper sanitation practices. Commenting about her work Jenifer says,

“Water and sanitation issues sit at the intersection of environmental and social concerns. Lacking water and sanitation solutions contribute to disease, stagnation and the pollution of natural waterways.”

However, she adds that coming to India, she was shocked to see people around her living without the basic facilities required for a healthy lifestyle. Working as an IT professional she felt that her work is not doing any good for people who are struggling with basic facilities. Thus, she returned to Columbia to improve the situation and that is when she decided to form Tierra Grata.

When I was living in India, there was a particular moment that opened my eyes to the social inequalities that persist. At the time, I was working in the Information Technology sector and started feeling that my work was not helping to reduce the conditions of poverty that so many people around me lived in and that I saw every day on the street.

she said.

Talking about her work and how it benefits the environment, she says,

We provide low-cost and very easy-to-install bathrooms and eco toilets, which improve the quality of life for many people, while taking care of the environment. It is important to promote innovative solutions that serve environmental as well as social purposes and that empower communities to become more productive and to spark development.

We focus on households headed by women, or households where a large number of girls and women live. We seek to train them in using our technologies, as well as repairing and maintaining them, and to establish their role in the community. Women act as the main representation of Tierra Grata in communities.

Quotes source: StoryPick

She wants to see millions of people with access to safe drinking water and the basic daily needs for a healthy lifestyle.

Also Read: Ever Thought Money Can Be Made By Using The Waste From Rivers? This Startup Is Doing It

Amazing!! isn’t it? Well, Earth certainly needs more people like her if our future generations want to live life peacefully.

Related Posts

Unilever’s Sandeep Tanwani Joins Pidilite As Chief Marketing Officer
Misc

Unilever’s Sandeep Tanwani Joins Pidilite As Chief Marketing Officer

by MM Desk
November 18, 2024

Pidilite has onboarded Sandeep Tanwani as Chief Marketing Officer (CMO). Previously, he served as Vice President (VP) of Unilever Professional...

Bellavita, The Great Khali & Abhishek Banerjee Say “Deo Bachche Lagate Hai”
Misc

Bellavita, The Great Khali & Abhishek Banerjee Say “Deo Bachche Lagate Hai”

by MM Desk
November 18, 2024

A beauty and personal care brand, Bellavita has unveiled its new advertising campaign, with the aim to reposition perfumes as...

Latest

Anthropic Calls For Global Pause On Frontier AI Development

Anthropic Calls For Global Pause On Frontier AI Development

June 5, 2026
From McDonald's To Apple: 7 Campaigns That Dominated Conversations This Week

From McDonald’s To Apple: 7 Campaigns That Dominated Conversations This Week

June 5, 2026
'Bhaiya, Ye Deewar Tootti Kyun Nahin Hai?': The Ad That Cemented Ambuja's Legacy

‘Bhaiya, Ye Deewar Tootti Kyun Nahin Hai?’: The Ad That Cemented Ambuja’s Legacy

June 5, 2026
Arul Bala Kathiresan Sankaran Joins Publicis Production As VP

Arul Bala Kathiresan Sankaran Joins Publicis Production As VP

June 5, 2026
Aneesh Ahuja Takes Charge As Director, NBA Sports Marketing At Adidas

Aneesh Ahuja Takes Charge As Director, NBA Sports Marketing At Adidas

June 5, 2026
boAt Elevates Vedansh Kumar To CMO

boAt Elevates Vedansh Kumar To CMO

June 5, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.