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The Top 7 Must-Follow Grandfluncers Of 2023

Grandfluencers challenge the stereotype of elderly individuals struggling with their phones.

| Published on August 31, 2023

Are you ready to be blown away by a bunch of extraordinary individuals who are proving that age is just a number in the world of influencers?

That’s right! Move over millennials and Gen Z, because we’re about to introduce you to the trendsetters of a whole new generation – the Grandinfluncers of 2023!

These cool seniors are taking the digital world by storm with their wit, wisdom, and quirky charm. From hilarious vlogs to heartwarming lifestyle content, they’ve managed to attract audiences of all ages and show that age is no barrier to being fabulous on social media! So, grab a cup of tea and get ready to meet the top 7 must-follow Grandinfluncers who are making waves in 2023!

Grandfluncers Of 2023

Let’s explore some of the most well-known senior citizens on social media.

1. Iris Apfel

Iris Apfel, a remarkable 102-year-old style icon, has gained widespread recognition on the internet. Hailing from New York City, she’s not only a thriving businesswoman and interior designer but also made her mark as a fashion model with IMG agency at 97. With her unique personal style, showcased on her Instagram with 2.8 million followers, and her lively presence on TikTok, often seen rocking her signature oversized glasses and vibrant ensembles.

2. Helen Ruth Elam

Meet Helen Ruth Elam, affectionately known as Baddie Winkle, who boldly defies aging norms. With a robust Instagram fanbase of over three million, this 94-year-old Kentuckian rocks a distinct style, champions marijuana legalization, and redefines beauty standards. Baddie Winkle promotes body positivity and proudly declares “stealing your mans since 1928” in her Instagram bio. Her influence spans TV appearances on MTV’s Ridiculousness and partnerships with renowned brands like Smirnoff, Missguided, and Sally Beauty.

3. Lance Walsh

Shirley Curry, or “Skyrim Grandma,” began her YouTube journey in 2011, gaining over a million subscribers. Introduced to gaming in the late 90s by her son, she ventured into gaming videos in 2015. Despite a recent stroke, her Elder Scrolls VI role promise shines, as she focuses on recovery with fans’ heartwarming support.

London’s 56-year-old fruit vendor, Lance Walsh, has quickly risen to online fame due to his unique streetwear fashion. His head-to-toe Supreme ensembles while selling fruits on Berwick Street have caught the eye of photographers and fashion enthusiasts. Now boasting nearly 50,000 Instagram followers, Lance’s standout style has garnered attention, and even Vogue Magazine featured him, chronicling his journey to becoming an internet sensation.

4. Shirley Curry

5. Barbara Costello

Barbara “Babs” Costello, 74 years old, has taken TikTok and Instagram by storm (@brunchwithbabs), partnering with her daughter. During the pandemic, she began sharing recipe videos, amassing over three million TikTok and two million Instagram followers. Collaborations with brands like Pillsbury and United Healthcare followed.

6. Lili Hayes

Yugoslavian-born Lili Hayes moved to Israel in her youth and later settled in the United States. At 74, she’s famous for her lively humor and making her son laugh on social media. With nearly six million TikTok followers and over 833,000 on Instagram, Hayes is a major online presence. She’s also a passionate pop culture artist who held a Los Angeles art exhibition last year.

7. Charlotte Simpson

Known as The Traveling Black Widow on Instagram, Charlotte Simpson has journeyed across seven continents and all 50 states. After her husband’s passing, she found inspiration in solo travelers and embarked on her own solo adventure. Simpson’s achievements include successful brand partnerships, including a notable collaboration with Aura Frames.

Feeling Inspired?

Tell us in the comments below who is your favorite GRANDFLUENCER!

Also Read: Discover The Top 7 Metaverse Influencers Shaping The Future Of Digital Realms

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