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The Tale Behind Maggi’s Naming Will Amaze You

| Published on April 29, 2020

Maggi is the popular noodle variant available in India, that is a favourite for most middle-class households. Every other noodle brand was called as ‘Maggi’ because it is a household name. But did you know that the name is derived from a man?

A Swiss entrepreneur named Julius Michael Johaness Maggi, who established this food production line in the 1800s. At that time, the Swiss Milling industry was struggling. The workers were not getting the required nutritional value. Hence, he collaborated with Fridolin Schuler, a renowned physician to device packaged food that would be affordable and readily available to these mill workers, and would also provide them with adequate nutrients.

Soon in 1884, their production failed. At that point, Maggi resorted to making a range of readily edible soups and tons of food flavours. Once it came under the purview of the Swiss Government, they funded his project to aid the demographic of working women and Maggi was a great success in the market!

It was then in 1947, the same year when India acquired Independence, that the company ‘Nestle’ acquired Maggi. Today, all of Maggi’s products are sold under it, with noodles, soups, sauces and more. It’s wonderful to see how something that was invented for a crisis, is now a global favourite in 2 centuries already!

Source: ScoopWhoop

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