Founded in 1995, Bharti Airtel is known to be a leading global telecommunications company with operations in 18 countries across Asia and Africa.
Over the years, Airtel has grown so much that it ranks among the top three mobile service providers globally in terms of subscribers. In India, Airtel is the second largest provider of mobile telephony after Jio.
Airtel is also credited with pioneering the business strategy of outsourcing all of its business operations except marketing, sales, and finance and building the ‘minutes factory’ model of low cost and high volumes.
In less than 3 decades, Airtel has achieved a lot of success globally. To take inspiration from the success of any brand, it is important to understand the business model on which the company operates.
Airtel has built its entire business model on the following 5 strategic business pillars.
1. Excellent Network
Airtels network quality has always been one of the best. The company works on investing in cutting-edge infrastructure and automation tools in order to provide the best user experience to its customers.
2. Winning the 4G game decisively
The telecom giant focuses mainly on quality customers. They provide differentiated services and build greater value for them through services like Airtel Thanks.
3. Expanding The Business
Airtel has been working towards strengthening its non-mobile verticals like Broadband, Digital TV, Airtel Business as well as building new businesses like Wynk, Airtel TV, Books.
4. People’s Company
The brand focuses on strengthening and helping its employees for a better future. Airtel offers large and meaningful roles to all employees and invests heavily in digital talent.
5. Environment-Friendly Approach
Airtel has worked rigorously to identify ways to reduce e-waste. The company has been able to not just reduce its Opex but also leave a positive impact on the environment.
So how does Airtel monetize the above-mentioned business model?
It earns revenue from its customers through a B2C model and has recently started a B2B model, registered under Airtel Business that helps startups and SMEs, which adds to the company’s revenue.