Tata Play, a content distribution platform, has joined hands with Amazon Prime to offer Tata Play DTH and Tata Play Binge customers multiple ways to access Prime Video’s content.
Tata Play DTH subscribers can now choose from multiple packs starting from Rs 199 per month, that offer a variety of their favourite TV channels along with Prime Lite with Tata Play. In addition, Binge subscribers can enjoy Prime Lite with Tata Play along with 30+ other popular apps at various price points.
At Rs 199 per month, users can subscribe to six OTT apps, including Prime Video, from a list of 33 apps, or can subscribe to all 33, including Prime Video at Rs 349 per month.
In addition to the above new plans, DTH customers can also subscribe to the annual subscription of Amazon Prime through Tata Play DTH at an attractive limited time introductory offer, and gain access to Prime Video, free shipping/ shopping benefits, Amazon Music, Prime Reading, Prime Gaming etc., and access through five devices.
In a joint statement, the companies said that the new price plans from Tata Play Binge put the freedom of choice in the hands of its audience to make their own OTT packs. Prime Video’s addition to the league of 30+ national, international, and regional apps on Tata Play Binge aims to further elevate content bingeing into an even more indulgent experience, all in one convenient location across languages, genres, and devices.
This collaboration between Tata Play and Amazon Prime is dedicated to offering comprehensive value to the customers, ensuring they enjoy video, shipping and shopping benefits. Consumers can enjoy the full selection of amazing shows and movies on Prime Video including the highly popular Original series like Panchayat, Mirzapur, The Family Man, Dhootha, Inspector Rishi, Farzi, Dahaad, Made in Heaven, Indian Police Force, Suzhal – The Vortex, Dil Dosti Dilemma, Poacher, among others, blockbuster movies like Pathaan, Jailer, Ponniyin Selvan I & II, Rocky Aur Rani Kii Prem Kahaani, Tiger 3, Kantara, Mast Mein Rehne Ka, Maja Ma, Bawaal, Pippa, Captain Miller, Teri Baaton Mein Aisa Uljha Jiya, and many more, along with international series and movies like Fallout, Citadel, The Lord of The Rings: The Rings of Power, The Idea of You, The Boys, Jack Ryan, Reacher, to name a few.
This is in addition to other Prime Lite benefits like, free unlimited same day delivery across over one million products and next day delivery across over four million products, prime early access and exclusive deals and 5% cashback on Amazon Pay ICICI Bank Credit Card while shopping on Amazon.
Commenting on the collaboration, Harit Nagpal, Managing Director and CEO, Tata Play, said, “While on the one hand, Tata Play’s robust content distribution network will help in expanding Amazon Prime’s outreach to newer audience segments, on the other, addition of Prime Lite Membership with Tata Play will make Binge a more compelling proposition.”
“At Prime Video, our mission is to super-serve our customers with the best of entertainment, and we are constantly looking at ways to strengthen our distribution to ensure wider availability of our much-loved movies and series,” said Gaurav Gandhi, vice president, APAC and MENA, Prime Video.
“The collaboration with Tata Play provides its DTH and digital customers seamless access to Prime Video’s full selection of content, as well as Prime Lite benefits like unlimited free shopping & shipping of ‘Same-day/Next-Day’ delivery, Prime exclusive deals and much more. We look forward to working with Tata Play to make premium entertainment even more accessible to customers in India,” he added.
