Designed for profitability and proven reliability, Tata Motors has been a leader in the small commercial vehicles and pickups segment. With Tata Ace, Tata Yodha, and Tata Intra, the brand has transformed the industry with its huge success. With the vision, the company has revealed the much-awaited next generation of small commercial vehicles and pickups.
With all-new Intra V70 pickup, Intra V20 Gold pickup, and Ace HT+, Tata Motors has made small commercial vehicles and pickups more efficient, functional, and productive with reduced ownership costs. These new vehicles have been designed by focusing on modern-day trends like rapid urbanisation and booming e-commerce. The moves can be seen as a groundbreaking transformation, as these latest Small Commercial Vehicles have been prepared to help businesses succeed in this new era.
With features like Fleet Edge for efficient fleet management, the convenience of annual maintenance contracts, easy availability of spares for the highest uptime, and a comprehensive Sampoorna Seva 2.0 programme, one can clearly see Tata Motor’s strong commitment to customer satisfaction.
Not only this, the new range has been promoted with an extremely refreshing and informative digital media campaign. This impactful campaign has leveraged social media as well as conventional marketing and advertising mediums. Using storytelling, the brand has revealed an informative video showcasing the vision of Tata Motors. Have a look:
Overall, the campaign simply explains how the company’s innovation efforts are focused on sustainable growth and customers’ benefits. What are your views on this? Share them in the comments section.