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    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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Home Campaigns

Tata Motors Promotes Its New Tata ACE EV With Powerful Ads Highlighting Robust Product Features

Shubham Sachdeva by Shubham Sachdeva
July 31, 2023
in Campaigns, Partner
A A

Tata Motors, India’s largest commercial vehicle manufacturer, is now dominating Indian market with all-new ACE EV. The Tata ACE EV comes with a truck load of features that will blow your mind in amazement.

Key features of Tata ACE EV

Making its game in the evolving Indian market, Tata ACE EV is India’s first 4-wheel electric commercial vehicle. Its key features include clutch-less operation, driver alert notifications and vehicle tracking, along with live energy consumption per km. Offering a six-year battery warranty with an impressive fast charging in 105 minutes feature, the Tata ACE EV is powered by EvoGen, offering sustainable and cost-effective solution.

Based on the conveniences offered by the vehicle, and technical capabilities that are bound to astound, Tata Motors rolled out informative video ads to educate the audience regarding the vehicle.

The below ad highlights the vehicle’s features, container body and fast charging in 105 minutes.

The other video focuses on its fleet edge enabled technology that helps its users plan, track and analyses trips in an efficient way.

The third one brings to the fore Tata Motors’ commitment to sustainability. It communicates how the new vehicle is safe for the environment, with a 6-year warranty on the battery, with zero emissions.


All of these ads have been a massive hit and have garnered millions of views on YouTube alone.

Overall, the Tata ACE EV has been brought to life with a robust EV support ecosystem and charging infrastructure, thereby ensuring hassle-free operation and peace of mind. With this campaign, the auto giant urges us to join the electric revolution and experience the future of commercial transportation with the new Tata ACE EV.

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