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HiveMinds Secures Samsonite India’s E-Commerce Marketing & Retail Media Management Mandate

Cadbury Gems Takes Off To Space In Latest Ad Campaign

Goafest 2025 Returns To Goa; To Take Place From May 21 To 23

Collective Artists Network’s Big Bang Social Launches Revamped Affiliate Store

Neeraj Bassi To Call It Quits As Chief Growth Officer At Cheil India After Two Years

Pidilite Industries’ Fevicol Acquires Naming Rights Of Mumbai’s Marol Naka Metro Station

NeoNiche Integrated Solutions Appoints Sandeep Mishra As Chief Creative Officer

Joy Personal Care Entrusts Webenza With Its Digital Creative Mandate

Snapchat Rolls Out Sponsored Snaps In India With AJIO As First Partner
Marketing

ConfirmTkt Renews Partnership With Royal Challengers Bengaluru As Official Train Ticketing Partner For IPL 2025

SEO & ORM: The Complementary Yet Distinct Strategies Fueling Online Success

Navi UPI Teams Up With Royal Challengers Bengaluru As Official UPI Partner for IPL 2025

Flipkart Elevates Akash Jain To Director Of Marketing & Head Of Media

Boldfit Appoints boAt’s Siya Wadhawan As Head Of Brand Marketing

Skechers Onboards Jasprit Bumrah As Brand Ambassador

CleverTap Partners With upGrad To Build Deep Learning Track For Upskilling Marketers

The Estée Lauder Companies Partners With Adobe To Scale Production Of Digital Marketing With Firefly Generative AI

Havells India Ropes In Nayanthara And Vignesh Shivan As Brand Ambassadors For The South India Market
Media

Zarrar Don Joins Moneycontrol As Chief Revenue & Business Growth Officer

Be It Fashion, Beauty, Fintech, Or Consumer Goods, Short-Form Video Allows Brands To Reach Audiences In Most Organic Way Possible: Gaurav Jain

Sports18 Channels Rebranded As Star Sports

Tata Play Partners With FanCode To Launch Tata Play FanCode Sports

JioHotstar Crosses 540 Crore Views During ICC Men’s Champions Trophy 2025

After Airtel, Jio Joins Hands With SpaceX To Introduce Starlink Services In India

JioStar Onboards 20 Sponsors For TATA IPL 2025

Angad Bhatia Joins As CEO Of Firstpost & Creator18

If Big B Was To Step Down From KBC, SRK, Aishwarya Rai & MS Dhoni Would Be BEst Choices: Reports
Business

Billion Electric Mobility Elevates COO Sanjeev Kulkarni To CEO Role

Alphabet In Talks To Buy Cloud Security Firm Wiz For $33 Billion

Nazara Technologies COO Sudhir Kamath Moves On

Takashi Nakajima To Assume President & CEO Role At Honda Cars India From April 1

McKinsey acquires ET Medialabs To Boost Digital Marketing Operations

Adani Wilmar To Acquire GD Foods, Owner Of Brand ‘Tops’

HARMAN Appoints Christian Sobottka As President & Chief Executive Officer

Bain & Company Appoints Shyam Unnikrishnan As Managing Partner- India As Parijat Ghosh Takes Up APAC Role

India-Founded Internet Browser Veera Goes Global, Now Available In 100+ Countries
What’s Buzzing

Vibrant Vibes And Meaningful Messages By Brands Captures The Spirit of Holi This Year

Empower, Inspire, Change: How Brands Celebrated Women’s Day 2025

Coca-Cola, Google, Zomato & More: How Brands Rode The Wave Of India’s ICC Champions Trophy Win

Tata Motors Expands Sustainable Vehicle Scrappage Initiative with New Facility

Here’s How Storytelling Is Powering Creators With Greater Influence & Authenticity

Brands Play Cupid With Cheeky Twists & Heartfelt Valentine’s Day Campaigns

Tata Motors Unveiled The Future Of Mobility At Auto Expo 2025 With 14 Commercial Vehicles

Here’s How Dabur Gulabari’s #GulabSeShukriya Made Rose Day Celebrations More Meaningful

How FinMin Nirmala Sitharaman’s Union Budget 2025 Has Got Key Leaders Saying ‘All Hail!’
Case Studies

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

7 Ways In Which AI Is Redefining The Advertising Landscape

How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue
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Building Real Connections With Consumers Through MadTech: Beyond The Buzzwords

Accelerate Action: Women Steering The Future & Beyond

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The Death Of Performance Marketing Agencies: Growth Marketing Is The New Era

Is SEO Dead Due To The Rise Of AI Search?

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Tag: Tonic Worldwide

Tonic Worldwide Onboards Viacom18’s Nishant Gopalia As SVP- Media & MarTech

People Spotting

Tonic Worldwide Onboards Viacom18’s Nishant Gopalia As SVP- Media & MarTech

January 20, 2025

Tonic Worldwide, the Mumbai-based independent digital agency founded by the Asher brothers- Samir and Chetan Asher ...

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Tonic Worldwide & Badshah Masala Spice Up Navratri With Festive Hues In #BadshahSangNavrang Campaign

Advertising

Tonic Worldwide & Badshah Masala Spice Up Navratri With Festive Hues In #BadshahSangNavrang Campaign

October 9, 2024

Badshah Masala has unveiled a nine-day campaign titled ‘#BadshahSangNavrang’, marking the festival of Navratri. The campaign ...

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Tonic Worldwide Conceptualises BonKaso’s Humour-Filled ‘BonKaso Hota, To Yeh Nahin Hota’ Campaign

Advertising

Tonic Worldwide Conceptualises BonKaso’s Humour-Filled ‘BonKaso Hota, To Yeh Nahin Hota’ Campaign

October 4, 2024

A home essentials brand- BonKaso has unveiled a new campaign, “Bonkaso hota, toh yeh nahin hota”, ...

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Ethinos' Kiran Mandrawadkar Joins Tonic Worldwide As Business Head- South

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Ethinos’ Kiran Mandrawadkar Joins Tonic Worldwide As Business Head- South

September 17, 2024

A digital-first creative agency- Tonic Worldwide has onboarded Kiran Mandrawadkar as Business Head. In this role, ...

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Pre-Festive 2024 Witnesses 22% Spike In Users On Quick Commerce Apps: GIPSI

Advertising

Pre-Festive 2024 Witnesses 22% Spike In Users On Quick Commerce Apps: GIPSI

September 11, 2024

Tonic Worldwide’s research division, GIPSI, has launched the second part of its ‘The Festive Report’ which ...

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Digital- First Creative Agency Tonic Worldwide Secures Greenply’s Digital Mandate

Advertising

Digital- First Creative Agency Tonic Worldwide Secures Greenply’s Digital Mandate

August 12, 2024

In the aftermath of a multi-agency pitch, Tonic Worldwide, a digital-first creative agency has won the ...

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Conversations Around Learning & Identifying AI-Generated Content Have Risen 629%: GIPSI

Advertising

Conversations Around Learning & Identifying AI-Generated Content Have Risen 629%: GIPSI

Ahead of the festive season 2024, Tonic Worldwide’s Research and Human Intelligence+Artificial Intelligence division has launched ...

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Tonic Worldwide Wins Digital Mandate Of Daawat’s Parent Company- LT Foods

Advertising

Tonic Worldwide Wins Digital Mandate Of Daawat’s Parent Company- LT Foods

One of India’s leading digital-first creative agency, Tonic Worldwide, has bagged the digital mandate of the ...

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Tonic Worldwide Bags Badshah Masala’s Digital Mandate

Advertising

Tonic Worldwide Bags Badshah Masala’s Digital Mandate

Tonic Worldwide, a digital-first creative agency, has secured the digital mandate of one of India’s heritage ...

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