Beyond Impressions How CTV + Data Partnerships Are Reshaping Brand Strategy
Impressions are easy. Outcomes aren’t. Connected TV (CTV) has outgrown its role as the digital counterpart ...
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Tag: linear TV
CTV Viewership Surges, 23% Indians Go Digital-Only: Kantar’s Media Compass Report
Connected TV (CTV) is fast emerging as a premium advertising channel in India, attracting 35 million ...
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Disney Star & Beatgrid Join Hands For Cross-Platform Measurement Insights
Beatgrid, the global advertising effectiveness currency has collaborated with Disney Star to provide cross-platform measurement insights. ...
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