From Living Rooms To Brands: The Connected TV Revolution In Indian OTT Advertising
Penned down by Abhijeet Rajpurohit, COO and Co-Founder, Cloud TV, this authored article discusses the seismic shift of India’s advertising ...
Read moreDetailsPenned down by Abhijeet Rajpurohit, COO and Co-Founder, Cloud TV, this authored article discusses the seismic shift of India’s advertising ...
Read moreDetailsRusshabh R Thakkar, Founder and CEO of Frodoh World, delved into the fast-evolving CTV landscape in India, driven by rising ...
Read moreDetailsProximic by Comscore and FreeWheel have entered into a partnership to support privacy-resilient ID-free audiences for CTV. The innovation will ...
Read moreDetailsIn an exclusive conversation with Marketing Mind, Karan Taurani, SVP at Elara Capital, discussed the potential impact of a merger ...
Read moreDetailsAt YouTube's flagship Brandcast event, Neal Mohan, CEO of YouTube, highlighted that Connected TV (CTV) views on YouTube in India ...
Read moreDetailsJioCinema, the Official Digital Streaming Partner of TATA IPL 2024, has released the results of a neuroscience study aimed at ...
Read moreDetailsAmagi, a global player in cloud-based SaaS technology for broadcast and connected TV (CTV), has collaborated with ABP Network. This ...
Read moreDetailsIn its 17th edition, UEFA EURO 2024 gets bigger as Sony LIV has recorded a 50% increase in users, a ...
Read moreDetailsDisney+ Hotstar recently introduced an innovative advertising feature called 'Pause Ads' exclusively for its Connected TV (CTV) feed, making it ...
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