Tag: cookieless world

Adapting to Change: Ensuring Digital Advertising Resilience Beyond Third-Party Cookie Deprecation - Saurabh Khattar, Integral Ad Science

Advertising

Adapting to Change: Ensuring Digital Advertising Resilience Beyond Third-Party Cookie Deprecation

In the landscape of digital advertising, change is the only constant. As we stride into 2024, the impending demise of ...

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Pallavi Chopra - redbus CMO

Marketing

From Allocating 70% Ad Budgets On TV, We’re Now Reimagining Digital As Rigorously: Pallavi Chopra

Known to be one of the leading online bus-ticketing platforms, redBus, a part of MakeMyTrip Group, has revved the throttle ...

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